As we shift into summer content, many of your listeners will have Saturday morning yard sales to get rid of the stuff in their home they no longer use. Most people having these advertise them by tacking a sign on a telephone pole. Set up a regular Friday feature through the summer where listeners having these yard sales can feel the power of your show by promoting them on the program. They give the location, the times, and can highlight the oddest item they’re selling. The marrying of these two items (your big show with the smallness of a yard sale) could create fun lifestyle content.