Beat That Bore

Here’s a new Monday feature where someone on the show runs down all the boring, rote things they did over the weekend, then you open the phones looking for a listener who had a more boring weekend.  Call it Beat That Bore.

The Tip Plus Ten

With restaurants re-opening across the country, the service industry has been hurt more than many others.  Mount a one week campaign on the show called The Tip Plus Ten encouraging listeners who go out to eat to increase their tip to 30% if they can, to help wait...

Mark and NeanderPaul, KSLX, Phoenix We Have a Curfew

Destinations and payoffs are critical elements to entertaining breaks on the radio.  Simply put, once you introduce a topic, do you know where you’re headed or is it unstructured in a way where it’s just chatter which ends when you’re done?  You must...

John and Tammy, KSON, San Diego On the Protests

You cannot ignore the protests.  Some shows fear tackling a topic as big as this, but to build a brand in 2020, you must take a stand.  Don’t conflate taking a stand against racism or for the Black Lives Matter movement with politics.  You can easily wade into...