Strategic benchmarks do a few very important things for any show: they create an appointment at the time they’re done (necessary to gain another occasion from listeners). They earn you images quicker if they are focused on having fun. And, if centered around...Most shows go very conventional on ideas for Valentine’s Day by giving out flowers or chocolates. Or securing reservations at area restaurants to give to male listeners who forgot to make them (done a million times!). How about something with an edge? Take a...It’s so much fun to create mischief. Especially when it’s around a topic of the day. Think Fallon or Ellen – that’s what they’re doing all the time – inserting their sense of humor into a Hot Topic listeners are either talking...With the Olympics set to start this week, here’s a classic idea that can help you tie in: The Google Olympics. Get two people on in offices and ask them a question. Each gets to use Google to find the answer. First to do it hoists the banner by winning gold....Planet Reynolds: This Is Us! Who Are You?