Check back every Monday for The Free Idea—a fun, entertaining bit of inspiration to help your show connect with your audience even more. You can also view past ideas, many of which my clients and I successfully used to engage listeners.
America’s 250th birthday will be a big topic in one month. To tap in, can you get 250 kids to read the Pledge of Allegiance or get 250 people to meet you at a public location to sing the National Anthem?
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2026-05-24 05:48:292026-05-21 11:49:38250 on America’s 250
Many kids of your listeners will be graduating from high school over the next few weeks. And some of those kids will go on to higher education. Which costs a lot! Time for Scratch It for the Graduate. Talk with listeners whose kids are headed to college. Find out where and how much that costs. Then grab a $1 scratch off lottery card and give them all the winnings to defray the cost!
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2026-05-17 07:21:002026-05-17 07:21:00Scratch It for the Graduate
College and high school graduation season is upon us. Once you gather the dates for local graduations, do a recurring feature in those weeks called Gush on Your Grad where moms and dads come on to tell you about their kid who’s graduating! You’ll feel their pride (or relief!) and it’ll be very local, as the school will be named.
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2026-05-10 05:05:052026-05-06 06:07:14Gush on Your Grad
I’d always thought one of the best gifts you could give your mom was to leave her alone for the day. No banging on her about what needs to be done around the house or to ask what’s for dinner. Test this theory. Take calls only from moms and ask, on a scale of 1-10, how they’d receive a gift like that for Mother’s Day. To not be bugged about anything!
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2026-05-03 07:16:212026-05-03 07:16:21To Leave Me Alone
Do you do a trivia feature on your show every day? Find five valedictorians from area high schools next month (The V Team) and invite one a day to come on with their mom to play the game once graduations happen. Yea, they’re book smart, but do their know their frivolous trivia?!
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2026-04-26 05:10:182026-04-26 07:27:20The V Team
Let’s do some quirky character development in a new feature called the Morning Show By the Numbers. Pit the cast against each other to reveal something personal to the audience about themselves: who on the cast has the highest FICO score? Which guy has the best testosterone level? Who has the worst Uber rating? Who in the room got the most money back in their tax filing? Who has the highest IQ? If doing this, make sure to reveal everyone’s score so we see best to worst!
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2026-04-19 05:23:522026-04-16 06:26:52The Morning Show By the Numbers
A show was playfully complaining to me the other day that the world is very C-minus. You can’t get a human on the phone, people snipe at each other in public, technology doesn’t work properly. So we came up with a new feature An A+ in C-minus World. We ask listeners to call to uplift people and places that go above and beyond, regardless of how big or small it is.
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2026-04-12 05:49:562026-04-12 06:41:13You’re an A+ in a C-minus World
Often when a relationship breaks up, there’s bad blood. Let’s talk to those people to get that venom on the show – lots of stories to hear, right? Then throw at them the curve ball. Ask them to flex on their ex by saying one nice thing about them.
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2026-04-05 05:47:442026-04-02 06:49:20Flex on Your Ex
With high school graduations right around the corner, why not spend some time finding out what famous people went to area high schools? Then, invite them on your show to re-live those glory years. Make yourself available to record these at their convenience. Find five and you can have a theme week when graduations are happening.
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2026-03-29 05:47:592026-03-27 11:50:05Famous People From Local High Schools
You know those TSA workers at your airport? They’ve been working without pay for the last month because of the government. Might be a good idea to partner with a client or two and bring them lunch one day this week as a thanks. Before you do, make sure every TV station in town knows it’s happening and you’ll likely get coverage.
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2026-03-22 08:01:042026-03-22 08:01:04Tasty for the TSA
250 on America’s 250
America’s 250th birthday will be a big topic in one month. To tap in, can you get 250 kids to read the Pledge of Allegiance or get 250 people to meet you at a public location to sing the National Anthem?
Scratch It for the Graduate
Many kids of your listeners will be graduating from high school over the next few weeks. And some of those kids will go on to higher education. Which costs a lot! Time for Scratch It for the Graduate. Talk with listeners whose kids are headed to college. Find out where and how much that costs. Then grab a $1 scratch off lottery card and give them all the winnings to defray the cost!
Gush on Your Grad
College and high school graduation season is upon us. Once you gather the dates for local graduations, do a recurring feature in those weeks called Gush on Your Grad where moms and dads come on to tell you about their kid who’s graduating! You’ll feel their pride (or relief!) and it’ll be very local, as the school will be named.
To Leave Me Alone
I’d always thought one of the best gifts you could give your mom was to leave her alone for the day. No banging on her about what needs to be done around the house or to ask what’s for dinner. Test this theory. Take calls only from moms and ask, on a scale of 1-10, how they’d receive a gift like that for Mother’s Day. To not be bugged about anything!
The V Team
Do you do a trivia feature on your show every day? Find five valedictorians from area high schools next month (The V Team) and invite one a day to come on with their mom to play the game once graduations happen. Yea, they’re book smart, but do their know their frivolous trivia?!
The Morning Show By the Numbers
Let’s do some quirky character development in a new feature called the Morning Show By the Numbers. Pit the cast against each other to reveal something personal to the audience about themselves: who on the cast has the highest FICO score? Which guy has the best testosterone level? Who has the worst Uber rating? Who in the room got the most money back in their tax filing? Who has the highest IQ? If doing this, make sure to reveal everyone’s score so we see best to worst!
You’re an A+ in a C-minus World
A show was playfully complaining to me the other day that the world is very C-minus. You can’t get a human on the phone, people snipe at each other in public, technology doesn’t work properly. So we came up with a new feature An A+ in C-minus World. We ask listeners to call to uplift people and places that go above and beyond, regardless of how big or small it is.
Flex on Your Ex
Often when a relationship breaks up, there’s bad blood. Let’s talk to those people to get that venom on the show – lots of stories to hear, right? Then throw at them the curve ball. Ask them to flex on their ex by saying one nice thing about them.
Famous People From Local High Schools
With high school graduations right around the corner, why not spend some time finding out what famous people went to area high schools? Then, invite them on your show to re-live those glory years. Make yourself available to record these at their convenience. Find five and you can have a theme week when graduations are happening.
Tasty for the TSA
You know those TSA workers at your airport? They’ve been working without pay for the last month because of the government. Might be a good idea to partner with a client or two and bring them lunch one day this week as a thanks. Before you do, make sure every TV station in town knows it’s happening and you’ll likely get coverage.