The Monday Morning Free IdeaThe Reynolds Group can help make your show more innovative! Call 919.821.4700 or e-mail us to find out how.
What drives ratings? Fun, entertaining ideas that help your show connect with the audience. Innovative ideas make people notice and remember the show, give listeners a chance to talk about the program, and ultimately compel them to tune back in again because they’re afraid to miss something.
So, how about a free idea? Each Monday, come back for more great stuff, as done by Reynolds Group morning shows, which might help make your morning program more different, fun, and unique.
Innovative, fun ideas help drive additional occasions of listening. The Reynolds Group can help make your show more innovative! Call 919.821.4700 or e-mail here to find out how.
With next week being Shark Week on Discovery, spend this week using social media and the internet to find five people who’ve been bitten by sharks. Feature one each day next week on your show telling their story.
With President Trump boasting that he got all 35 questions right on a cognitive test, it’s time to put the show to the test. Have someone come in and administer the same cognitive test to the entire program. Then reveal the test results to the audience from worst to first! Trump took the Montreal Cognitive Assessment (find it here).
With all the video now around women acting like “Karen”, let’s gather it and present it in a new feature called The Karen Korner. A collection of all the latest audio of people acting inappropriately.
With social distancing still the rule and most people continuing to not go out, how about partnering with your local comedy club and give away a ten-minute set where a local comedian goes to a neighborhood and does part of his or her act for the residents? Call it The Comedian in the Cul-de-sac.
If you have access to a few salespeople, do as a running theme this week Most Patriotic. Give three of them questions from the citizenship test (here) to see who gets the most right and earns the title of Most Patriotic. If salespeople aren’t available, find a different group (i.e. neighbors) to do it with, as long as the people you choose are fun. Hear audio of this here.
Here’s a new Monday feature where someone on the show runs down all the boring, rote things they did over the weekend, then you open the phones looking for a listener who had a more boring weekend. Call it Beat That Bore.
With restaurants re-opening across the country, the service industry has been hurt more than many others. Mount a one week campaign on the show called The Tip Plus Ten encouraging listeners who go out to eat to increase their tip to 30% if they can, to help wait people out financially because of the money they lost.
If the goal is to be bold and memorable, why not have a drag queen come on each week to run down the list of weekend things to do in your market for families?
Here’s a new feature you can do on the occasional Friday show: Beat That Weekend. One of you guys shares with the audience the most exciting thing you have planned for the weekend. Then open the phones and ask the audience to beat that weekend with something they have planned.
Now that listeners have been holed up in their homes for months, let’s treat that like their home is a hotel and ask family members to give a Yelp review of the stay. Come up with a few categories and open the phones (start with your home).