Radio Show Content | Audio Breaks

George, Mo, and Erik, KILT-FM (The Bull), Houston with Tattoo Regrets

September 15, 2024

We are a story-telling medium. That’s what we do best. Stories are how we introduce ourselves to others. Stories define us. In any format, but especially in country. Because every great country song tells a story. Here’s George, Mo, and Erik, KILT-FM (The Bull), Houston with tattoo regret calls. A few things to note: first, the “why” is the most important part of anything we do. Why is this content on the show? Mo’s husband has a tattoo he doesn’t like. Other items to highlight: the setup from the show is super short. The win of this for listeners is hearing a caller’s story. They get to that in under twenty seconds. Finally, there’s great character development at the end when Mo’s father calls to tell his story (it’s wild). Know your why, be relatable, tell stories, involve listeners, and get to it quickly. The recipe for a terrific content break.

Daly/Migs Show, 99.9 KISW, Seattle with Lily Hates Metallica

September 8, 2024

If you ever need to construct a break and get stumped at how to create conflict (a disparity or incompatibility in how something is viewed), just think “what’s the opposite of this”. The big story last weekend in Seattle was two Metallica concerts after years of not being in the market. This is a big deal to rock fans and the Daly/Migs Show, 99.9 KISW, Seattle needed to own it in content. Yea, other rock shows had tickets, too. But this is about what’s done with Metallica content that competitors won’t think to do. The opposite of a metal head is to play some of their music for a kid. Enter Danny V, who’s on the show and has a ten-year old, who’s never heard the group. Listen to Lily’s reactions. To extend the content, the rest of the show did it with their kids the next day at the same time. All of it adorable, character defining, funny, and relevant. This is great ideation on that relevant and local topic.

Brian and Chrissy, WGNA, Albany with Chrissy is a Giggle Box

September 2, 2024

You want the audience to rally around a cast member? Air a caller who bashes one of them. Then watch as people shift from like to love of that personality, wanting to defend them. On Brian and Chrissy, WGNA, Albany, Chrissy has a unique laugh. In a discussion on-air, Brian goes there, with a listener who calls Chrissy a “giggle box”. Yikes. Watch the phones go crazy as Chrissy fans come to her defense because they’d never want that said about them or someone they like. Tactically placing things like this into the show on occasion, or taking advantage of them when they appear, is a smart move to keep the audience engaged. Then watch the audience rise up to defend the talent and show.

Christine and Salt, WTIC-FM, Hartford, with Connecticut Etiquette

August 25, 2024

You need experts on your show. People who have an expertise in some area who can add to your breaks when you do that kind of content. Think Oprah, who understood the value of doing relationships-based content and went out and found Dr. Phil. Her ratings were always higher when he was on her show (until she realized they could make more money if Dr. Phil had his own show). Put a list together of experts who can add to your show’s content. Then find people with wattage who can do just that. Christine and Salt, WTIC-FM, Hartford, CT did just that. They found a fun person who was an expert in living a proper life. So they created the Connecticut Etiquette (love the name because it rhymes and is so memorable) who comes on whenever they’re talking about manners.

Karson and Kennedy, MIX 104.1, Boston with Ice Cream Karen

August 18, 2024

Making a big thing out of a little thing. That’s our theme in this week’s audio as shown by Karson and Kennedy, MIX 104.1, Boston who are always listening out for opportunity from callers. A listener rang them on their regular Monday “what was the highlight of your weekend” feature. The caller told them that her one son was selling homemade ice cream in the neighborhood to raise funds for her other son’s special needs hockey team when a Karen shut them down. Karson and Kennedy to the rescue. They put together a massive Saturday fundraiser, centered around the first son and his ice cream sales, to improve on the paltry $60 earned before Karen inserted herself in the good deed. They heard the mom’s story and worked hard to make it larger than life, putting all efforts from the show behind it. Rallying their listeners and making a big thing from a small thing, they helped raise over $3500 for the team. Another stunning victory for radio, proving the power of talent. Look to do this so you own memorable moments with your fans.

Kick-Ass Audio Breaks

George, Mo, and Erik, KILT-FM (The Bull), Houston with Tattoo Regrets

Daly/Migs Show, 99.9 KISW, Seattle with Lily Hates Metallica

Brian and Chrissy, WGNA, Albany with Chrissy is a Giggle Box

Christine and Salt, WTIC-FM, Hartford, with Connecticut Etiquette

Karson and Kennedy, MIX 104.1, Boston with Ice Cream Karen

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