How Strategic is Your Morning Show?
You can’t have a successful show without smart strategy. The problem? Too many radio folks don’t understand what strategy is. (Hint: it’s not show prep and bits.) Let me help.
“Steve has the most amazing sense of how to frame the critical few essential building blocks of successful morning radio and, just as important, Steve endears himself to your hosts by building trust with them in the process of communicating these insights.”
“Steve is the best at defining roles, plot, and direction of a show. I only wish I met Steve 15 years earlier, I would have had so many more programming success stories! And he’s f$%*ing funny.”
“Steve is more than a consultant…he’s a strategist. Like the great coaches in sports…Mike Krzyzewski, Bill Belichick, Phil Jackson & Tony La Russa…Steve develops a winning game plan and keeps you focused to accomplish it. Our success wouldn’t be possible without his guidance.”
“Steve brings it every week: Real ideas, candid feedback, strategic guidance. He’s not afraid to roll up his sleeves and work with us to create solutions and bring ideas to life.”
“Compassionate, yet stern… Arrogant, yet humble…Funny, yet disturbed…He embodies all of the great qualities of a great Morning Guy because he once was one! Now cut the check and let him make your Morning People great, too!”
“Steve’s philosophies and creativeness have helped take Karlson & McKenzie on WZLX from 14th place with Adults 25-54 to 1st place when I programmed the station! It’s incredible how much more focused and fun the show is now that Steve is involved.”
“Steve has helped evolve our content strategy over his time with us, continuing to hear the show as a listener. His outsider perspective keeps up honest to the strategy while continuing to challenge our team in ways that helps them grow to deepen the relationship with the audience so their loyalty gets them addicted to our cast and they return every day so our ratings go up.”
“Steve has been instrumental in making our good morning shows better, and our new morning shows understand what it takes to be successful. Whether it’s established talent that needs some outside ideas or a new show that needs to start on the right foot…Steve Reynolds can help.”
“Steve’s contributions to the team are invaluable. I’ve worked with Steve over the last eight years on both heritage and new shows. He customizes a strategy based on the individuals on the show while incorporating a fresh perspective, innovative ideas, and a direct approach that helps the show realize and reach their potential. Steve builds trust and credibility immediately with everyone he works with, allowing the show and the brain-trust to develop a strategy and WIN!”
“I appreciate Steve’s strategic approach to coaching talent. He’s not a cookie cutter guy. He takes the temperature of the room, figures out what’s needed, and makes a plan on how he’ll move the talent to where they need to be for success. Everyone in the process–talent, programmers, even station leadership, gets Steve’s full support. He’s incredibly generous with his time and attention.”
Check Out Talent Success Stories
A high-profile show deserves a high-profile talent coach who delivers results.
That’s me. HERE’S WHY.