The Reynolds Group: Free Idea


Each Monday, grab a fun idea that will help your show entertain the audience.

The Reynolds Group: Hot List


This week’s list of high equity topics to compel the audience to return each morning.

The Reynolds Group: Audio


Hear great breaks that achieve a positive strategic goal back to the morning show.

The Reynolds Group: Planet Reynolds Newsletter


The Planet Reynolds newsletter contains strategic advice intended to help improve your show.

The Reynolds Group specializes in one thing: making your morning show great.

We work with broadcast groups and managers who recognize that making an investment in the growth of their morning team grows the radio station. Whether your morning show is new or been on the station for years, it’s your true point of differentiation in the marketplace. A viable, entertaining morning show helps you win Nielsen championships. Making an investment in the growth of your show – from its people to how fun, authentic, and real it is – helps place positive images on your station, grows your brand, and gives listeners one more reason to choose you each day!

Successful personality-based shows win because of a strategy.  The Reynolds Group helps develop a winning strategy for a show based on its strengths and the market’s competitive terrain.  This strategy, along with use of the day’s Hot Topics, The Wheel of Content©, and The Scorecard©, sets the show up to win.

Below are some of the shows The Reynolds Group helps to win.  Call us at 919.821.4700 or e-mail here to learn how we can help you!

Jim Ryan

Jim Ryan

“Steve is the best at defining roles, plot, and direction of a show. I only wish I met Steve 15 years earlier, I would have had so many more programming success stories! And he’s f$%*ing funny.”

Jim Ryan, SVP Programming, ENTERCOM

Steve Salhany


“Steve has helped evolve our content strategy over his time with us… continuing to challenge our team in ways that helps them grow to deepen the relationship with the audience so their loyalty gets them addicted to our cast so our ratings go up.”

Steve Salhany, Format Captain for AC, ENTERCOM

Rick Cummings


“Steve Reynolds is the best morning show consultant we’ve worked with, period. Our talent would say the same thing. You’re the best I’ve seen in 30 years in this business.”

Rick Cummings, President, Emmis Radio

Kevin Callahan


“Steve’s contributions to the team are invaluable. Steve builds trust and credibility immediately with everyone he works with, allowing the show and the brain-trust to develop a strategy and WIN!”

Kevin Callahan, PD, KSON, San Diego

Jimmy Steal


“Steve has the most amazing sense of how to frame the critical few essential building blocks of successful morning radio and… endears himself to your hosts by building trust with them in the process of communicating these insights.”

Jimmy Steal, VP Programming, PD, Power 106, Los Angeles


“Steve is more than a consultant…he’s a strategist. Like the great coaches in sports…Mike Krzyzewski, Bill Belichick, Phil Jackson & Tony La Russa…Steve develops a winning game plan and keeps you focused to accomplish it. Our success wouldn’t be possible without his guidance.”

Mojo in the Morning, Channel 95.5, Detroit

Kurt Johnson

“Steve brings it every week: Real ideas, candid feedback, strategic guidance. He’s not afraid to roll up his sleeves and work with us to create solutions and bring ideas to life.”

Kurt Johnson, VP Programming, Townsquare Media

Let The Reynolds Group help you win bigger!

Learn how we can help you by calling 919.821.4700 or send an email!

Email Steve Reynolds