In the late ’90s, radio consolidation was happening more and more, and Raleigh was no different than anywhere else. My friend Jon Coleman (whom I consider the smartest man in radio) was a visionary. He knew there’d be a need for talent coaching in the industry.
One day in 1998, Jon asked me to do a presentation for a bunch of his stations on how to strategically do a morning show. He knew I could speak to it, since I’d done it and since I’d helped other morning shows. Jon saw the reaction in the room and offered to help me get started with talent coaching. I began peddling my services in earnest in 1999.
And honestly? It was the best move I could have made. I LOVE teaching and helping talent grow and reach their full potential. That might be the singularly most rewarding thing: when the personalities tell me they look at radio much differently today because of the conversations I forge each week and how I challenge them.