Why Sign Up For Planet Reynolds?
Anyone who works with me will quickly learn that I’m not usually a fan of “lists” for on-air bits (no lists of birthdays, please).
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But here, I’m breaking my own rule, as I give you the top 10 reasons to subscribe to Planet Reynolds, my monthly newsletter. Cue the David Letterman music . . .
10 It’s FREE.
9 This newsletter will help change your approach to developing compelling content—for the better.
8 You’ll start thinking more creatively AND strategically—automatically. Yes, even in your sleep!
7 You’ll gain a new and deeper appreciation for your listeners’ needs—and how your team can meet them.
6 You’ll start to live and breathe my mantra: be FAIR to be GREAT. (FAIR stands for Funny, Authentic, Innovative, Relatable. Read more about it here.)
5 You’ll find new ways to talk strategy with your talent—ways that will make sense to them.
4 It’s also GREEN. (No trees will be harmed in the making of this newsletter.)
3 Regular practice of my strategic approach will help turn listeners into your BIGGEST fans (and not the scary kind, although some will still send you listener food).
2 Rumor has it that regular reading of this newsletter could result in a slimmer build and better sleep!
1 You’re guaranteed to laugh, learn, and laugh some more.
A Pivot Point for Top Talent
/in Planet Reynolds /by Steve ReynoldsImagine a total stranger walking up to you on the street and baring their soul. Telling you a story of great weakness and vulnerability in their life. That would be odd, right? But that’s exactly the kind of relationship we want with our audience. They’re total strangers to us, yet we aren’t to them. Which […]
Practice Makes Permanent
/in Planet Reynolds /by Steve ReynoldsMany of us read in Malcolm Gladwell’s book, Outliers, that it takes 10,000 hours of intensive practice to achieve mastery of a complex skill. Which brings me to show prep. Back in the day, personality-driven shows could get away with winging it. No longer, though. The audience’s expectations, along with their A.D.D., won’t allow any […]
We’re Gonna Need Better Prizes
/in Planet Reynolds /by Steve ReynoldsI worked with a show many years ago that was, to put it politely, “ratings-challenged”. The program director and I knew the issues were rooted in relevance of content, not being local enough, and a lack of unique treatment of those content choices to stand out. But what we do is people management so we’d […]