Why Sign Up For Planet Reynolds?
Anyone who works with me will quickly learn that I’m not usually a fan of “lists” for on-air bits (no lists of birthdays, please).
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But here, I’m breaking my own rule, as I give you the top 10 reasons to subscribe to Planet Reynolds, my monthly newsletter. Cue the David Letterman music . . .
10 It’s FREE.
9 This newsletter will help change your approach to developing compelling content—for the better.
8 You’ll start thinking more creatively AND strategically—automatically. Yes, even in your sleep!
7 You’ll gain a new and deeper appreciation for your listeners’ needs—and how your team can meet them.
6 You’ll start to live and breathe my mantra: be FAIR to be GREAT. (FAIR stands for Funny, Authentic, Innovative, Relatable. Read more about it here.)
5 You’ll find new ways to talk strategy with your talent—ways that will make sense to them.
4 It’s also GREEN. (No trees will be harmed in the making of this newsletter.)
3 Regular practice of my strategic approach will help turn listeners into your BIGGEST fans (and not the scary kind, although some will still send you listener food).
2 Rumor has it that regular reading of this newsletter could result in a slimmer build and better sleep!
1 You’re guaranteed to laugh, learn, and laugh some more.
When Will My Show Make Money?
/in Planet Reynolds /by Steve ReynoldsProgram directors and talent wonder the same question: when will we get ratings? Managers and sales folks ask a different question: when will the show help me make money? The trajectory has always been the same to answer both questions: Content leads to… Images which lead to … Perceptions which lead to… Ratings which lead […]
Grading Your Morning Show, Giving It All C’s
/in Planet Reynolds /by Steve ReynoldsI’ve spoken before in Planet Reynolds about the foundational elements every show needs to be strategic: what is the show about (its “plot”)? What is your game plan for character development? Is the cast focused on earning the right images to drive loyalty? Does the show have significant benchmark appointments, that cannot be duplicated, which […]
Start at the End
/in Planet Reynolds /by Steve ReynoldsYears ago, one month out of the first anniversary of the Boston bombings, I decided to engage the two shows I work with in that city around what our programs will sound like that day. I received back, as is sometimes the case, silence. When I was on the air, I was the king of […]