Why Sign Up For Planet Reynolds?
Anyone who works with me will quickly learn that I’m not usually a fan of “lists” for on-air bits (no lists of birthdays, please).
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But here, I’m breaking my own rule, as I give you the top 10 reasons to subscribe to Planet Reynolds, my monthly newsletter. Cue the David Letterman music . . .
10 It’s FREE.
9 This newsletter will help change your approach to developing compelling content—for the better.
8 You’ll start thinking more creatively AND strategically—automatically. Yes, even in your sleep!
7 You’ll gain a new and deeper appreciation for your listeners’ needs—and how your team can meet them.
6 You’ll start to live and breathe my mantra: be FAIR to be GREAT. (FAIR stands for Funny, Authentic, Innovative, Relatable. Read more about it here.)
5 You’ll find new ways to talk strategy with your talent—ways that will make sense to them.
4 It’s also GREEN. (No trees will be harmed in the making of this newsletter.)
3 Regular practice of my strategic approach will help turn listeners into your BIGGEST fans (and not the scary kind, although some will still send you listener food).
2 Rumor has it that regular reading of this newsletter could result in a slimmer build and better sleep!
1 You’re guaranteed to laugh, learn, and laugh some more.
Practice Makes Permanent
/in Planet Reynolds /by Steve ReynoldsMany of us read in Malcolm Gladwell’s book, Outliers, that it takes 10,000 hours of intensive practice to achieve mastery of a complex skill. Which brings me to show prep. Back in the day, personality-driven shows could get away with winging it. No longer, though. The audience’s expectations, along with their A.D.D., won’t allow any […]
We’re Gonna Need Better Prizes
/in Planet Reynolds /by Steve ReynoldsI worked with a show many years ago that was, to put it politely, “ratings-challenged”. The program director and I knew the issues were rooted in relevance of content, not being local enough, and a lack of unique treatment of those content choices to stand out. But what we do is people management so we’d […]
Great Shows Don’t Happen by Accident
/in Planet Reynolds /by Steve ReynoldsNo standout show or talent in radio got there by guessing at it. The Ryan Seacrests and Howard Sterns of our industry ascended to iconic status (iconic: great ratings, tons of revenue) because there was a strategic process in place to get there. Does your show have one? More importantly, do your talent have the […]