Why Sign Up For Planet Reynolds?
Anyone who works with me will quickly learn that I’m not usually a fan of “lists” for on-air bits (no lists of birthdays, please).
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But here, I’m breaking my own rule, as I give you the top 10 reasons to subscribe to Planet Reynolds, my monthly newsletter. Cue the David Letterman music . . .
10 It’s FREE.
9 This newsletter will help change your approach to developing compelling content—for the better.
8 You’ll start thinking more creatively AND strategically—automatically. Yes, even in your sleep!
7 You’ll gain a new and deeper appreciation for your listeners’ needs—and how your team can meet them.
6 You’ll start to live and breathe my mantra: be FAIR to be GREAT. (FAIR stands for Funny, Authentic, Innovative, Relatable. Read more about it here.)
5 You’ll find new ways to talk strategy with your talent—ways that will make sense to them.
4 It’s also GREEN. (No trees will be harmed in the making of this newsletter.)
3 Regular practice of my strategic approach will help turn listeners into your BIGGEST fans (and not the scary kind, although some will still send you listener food).
2 Rumor has it that regular reading of this newsletter could result in a slimmer build and better sleep!
1 You’re guaranteed to laugh, learn, and laugh some more.
Being the Story
/in Planet Reynolds /by Steve ReynoldsYou know where I’m going once I get my second Covid shot? To Staples to have my card laminated for free. You know how I know to do that? Staples is smart. They placed themselves in the topic and then every radio show I listened to told me. Staples isn’t dumb. They know people will […]
Michael Strahan and The Power Of A Difference
/in Planet Reynolds /by Steve ReynoldsMichael Strahan removed the gap between his front teeth, and I can’t figure out why. It’s one of the distinguishing physical characteristics of the NFL on Sunday and Good Morning America host. Think Robert DeNiro’s mole, Tom Selleck’s moustache, and Barbra Streisand’s nose. Distinct, unique, it’s part of their brand. Why would someone erase […]
Oprah Says There Is No Tomorrow
/in Planet Reynolds /by Steve ReynoldsImagine your premiere talent DVR-ing the Super Bowl on Sunday and then watching it on Monday so they could talk about it on Tuesday. They were just too busy to watch it live. Sounds absurd, right? I once worked with a talent who never participated in any of the Super Bowl breaks the day after […]