Years ago, the day after another school shooting, I remember getting in the car and actively wondering what Howard Stern’s take was. That shows you the power of Howard’s character and relevance to me. I popped on Howard 100 and guess what Howard was talking about. Yup. Which brings me to Facebook and an exchange […]
In many of the focus groups I conduct or see, a show’s trivia feature usually scores well. Ever wonder why? If uniquely presented, they are vicarious. All game shows on TV are trivia-based yet every one is different – Who Wants to be a Millionaire and The Weakest Link are both trivia games done differently. […]
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2025-03-16 07:01:382025-03-18 05:43:13Trivia Done Right – Dishing Out the Dopamine
The BLUF (bottom line up front): Radio doesn’t have a listening problem. It has a top-of-mind-awareness problem. For whatever reasons (and there are many – looking at you corporate lawyers, over-worked brand managers who might be scared to take a chance, and morning talent who enjoy their comfort zones) much of what we do is […]
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2025-03-02 06:03:522025-03-02 08:06:26Be Bold or Get Cold
The Overused Talent Excuse
Years ago, the day after another school shooting, I remember getting in the car and actively wondering what Howard Stern’s take was. That shows you the power of Howard’s character and relevance to me. I popped on Howard 100 and guess what Howard was talking about. Yup. Which brings me to Facebook and an exchange […]
Trivia Done Right – Dishing Out the Dopamine
In many of the focus groups I conduct or see, a show’s trivia feature usually scores well. Ever wonder why? If uniquely presented, they are vicarious. All game shows on TV are trivia-based yet every one is different – Who Wants to be a Millionaire and The Weakest Link are both trivia games done differently. […]
Be Bold or Get Cold
The BLUF (bottom line up front): Radio doesn’t have a listening problem. It has a top-of-mind-awareness problem. For whatever reasons (and there are many – looking at you corporate lawyers, over-worked brand managers who might be scared to take a chance, and morning talent who enjoy their comfort zones) much of what we do is […]