If one of radio’s superpowers is connecting with the audience, let’s talk about how that grows over time. Traditionally, we look at character development in a very linear fashion. Steve’s married; Steve has dogs; Steve is an NC State fan. For new shows, this is a safe place to start. Minus a formed relationship with […]
https://reynoldsgroupradio.com/wp-content/uploads/2026/07/d3d696cb-5ceb-4416-9994-1bda5b2d3948.png9091730Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2026-07-31 14:01:062026-08-03 15:50:19Dig Deep, Be Original
In the 90s when I programmed WRAL-FM, there were some seminal learning moments that have stuck with me for decades. Things that shaped how I coach talent today. Let me share one of them. Raleigh-based Capitol Broadcasting was a progressive media company. The owner, Jim Goodmon, believed in several core things which is why the […]
https://reynoldsgroupradio.com/wp-content/uploads/2026/07/B40878F4-D949-406D-8523-4F8952A60B61.png10241536Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2026-07-12 16:00:022026-07-22 08:21:29Radio’s Culture Wars and the Big Bleed Out
Tuesday, June 16, 2026, approximately 1:15pm. I’m in the middle of a creative talent coaching session with a show then a cast member lays this on me: “I’ll do it because I need this job.” It was a gut punch to hear. They weren’t moving forward with an idea because it was sound, strategic, entertaining, […]
https://reynoldsgroupradio.com/wp-content/uploads/2026/07/test-rgr1.jpg780718Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2026-07-04 16:57:502026-07-05 14:27:37I Need This Job: The Creativity Killer
Dig Deep, Be Original
If one of radio’s superpowers is connecting with the audience, let’s talk about how that grows over time. Traditionally, we look at character development in a very linear fashion. Steve’s married; Steve has dogs; Steve is an NC State fan. For new shows, this is a safe place to start. Minus a formed relationship with […]
Radio’s Culture Wars and the Big Bleed Out
In the 90s when I programmed WRAL-FM, there were some seminal learning moments that have stuck with me for decades. Things that shaped how I coach talent today. Let me share one of them. Raleigh-based Capitol Broadcasting was a progressive media company. The owner, Jim Goodmon, believed in several core things which is why the […]
I Need This Job: The Creativity Killer
Tuesday, June 16, 2026, approximately 1:15pm. I’m in the middle of a creative talent coaching session with a show then a cast member lays this on me: “I’ll do it because I need this job.” It was a gut punch to hear. They weren’t moving forward with an idea because it was sound, strategic, entertaining, […]