The Great Ball Drop

Dave Ryan at KDWB, Minneapolis and Karson & Kennedy at MIX 104.1, Boston just did a very fun thing to give out a unique prize.  It’s the “The Great Ball Drop”.  They “gave” some listeners a golf ball (assigning each a number).  Dave dropped the balls down a stairwell, Karson and Kennedy dropped theirs off a roof.  The number on the first ball call caught by the intern below won the prize.  It sounded awesome on the air in both cases.  Click here to see Dave’s video, click here to see Karson and Kennedy’s!

WZLX “Words Kevin’s Mother Mangles”

Karlson & McKenzieKevin Karlson, from Karlson & McKenzie, WZLX, Boston, is always making fun of his mom. In this break, Kevin pokes fun at and creates a game only he can do with listeners, over how his mother mangles words in the English language.  Using your relatives is always smart…even better if you do something with them that’s unique and playful.

Your Grammar School Crush

How about finding the grammar school crushes of all the members of the morning show?  Wouldn’t it be interesting to introduce them to the audience and find out what they’re doing now?

The Candy/Pumpkin Procrastinators

Halloween is less than one month away.  Plan now on a city-wide broadcast that morning (it’s on a Monday this year) where the rest of the air staff is on the show live from major intersections in town where they’re handing out pumpkins and/or candy the morning of the holiday to people driving to work who forgot to buy either (both).  You’ll sound like you own the town and will get people on the air having fun while driving into work!

WBMX “How Barrett Slept”

Karson & KennedySometimes the simplest breaks are seen as throw-aways by talent.  Here’s Karson and Kennedy, MIX 104.1, Boston, talking about how Karson’s newborn son, Barrett, slept the previous night because he’s teething.  This is very strategic content.  Karson reminds listeners he’s a dad, it’s quite authentic, and as a result, it’s organically fun to listen to and connect with if you’re a parent.