Archive for month: October, 2012
With the World Series about to wrap up, winning sports teams always celebrate with a champagne bath. Kevin, Virginia, and Jason, WILD 95.5, West Palm came up with a great idea while wondering what it would be like for a regular worker in the real world to be celebrated for something great they did at work with a champagne bath, too. Let a boss show their appreciation for great work by an employee by helping them give one to a worker on your show.
John and Tammy at KSON, San Diego, reflecting on kids going back to school last month, decided to test the honesty of teachers by playing “Plead the Fifth Grade”. They got a fifth grade teacher on and then asked a series of questions escalating in their level of discomfort, to see how honest he’d be with them and the audience. The teacher got one shot to “plead the fifth” and not answer the question.
Justin Timberlake-Jessica Biel Wed
Tom Hanks F-Bomb
Early Puberty for Boys
Adele’s New Baby
Breast Cancer Awareness Month
The very best content comes from the hosts’ real life experiences. Producer Kal on Kyle and Rachel, Radio NOW, Indianapolis, stiffed a waitress on her tip after ordering chicken fingers and not liking her attitude. The morning team called him out and put Kal in the most uncomfortable spot when they “found” the waitress and had her talk to Kal on the show about why he did it.
Remember that your listeners moods are different on Friday morning. All they’re thinking about on the way to work is how to get through the day to get to the weekend. That’s why it’d be smart to have a Friday feature called, “Hey, Can We Come?” Do the simple break asking listeners what one big thing they’re doing that weekend they’re most looking forward to. Then, choose one caller and ask if you can tag along.
With Halloween just a couple weeks away, here’s an easy one. Find someone on your show (or in the building) who hates haunted houses. Open the phones for listeners to tell you about local haunted houses and take that person on a tour. Of course you’ll record it for the show and videotape it for web content!
Presidential Debate #2
Million Muppet March
Felix Baumgartner Sky Jump
Breast Cancer Awareness Month
Hulk Hogan Sex Tape
Oprah’s Favorite Things
Kathy Lee Gifford Puppy Drop
Honey Boo Boo
New James Bond Movie
The Munsters Reboot
Nothing is better than when a morning show does something fun and innovative that fits its brand image that the competitor wouldn’t think of doing. Alicia Keys is making the rounds to promote her new CD. Pablo and Free on WPGC, Washington not only did the standard Q&A, they had Alicia call a record store as a customer looking for a song she didn’t know the name of or the artist and that all she could do is sing the hook, which she does. Of course, it’s her song! The effort here is spectacular and created a break listeners walked away talking about!
A major shift we made on Karlson and McKenzie, WZLX, Boston’s very successful morning show a while back was to go more personal with the audience. This is why we have relatives of the cast members on all the time. Kevin Karlson’s in-laws celebrated their 50th wedding anniversary, which is why he went around their party with a recorder asking people coming to celebrate how many times in September they had had sex. It’s uncomfortable, unpredictable, and very funny.