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Two stories and then a peek behind the curtain…now that’s a way to do an interview. Ryno and Tracy, KYGO, Denver’s new morning show, understand the construct of an interview which includes the interviewee’s fans and non-fans. Talking to country star Jerrod Neimann, Ryno first touches on his laryngitis, asking Jerrod what he does when his voice isn’t up-to-snuff as a singer, which then leads into a story Jerrod tells about the time he and other guy friends went to a gynecologist for treatment. They end talking to him about his passion for obscure beers and an app he has to track that. All-in-all, this is excellent for the entire audience base. Well prepped and well done for all.
Easter is Sunday, April 20 this year. A fun thing to do is grab some Easter-related tongue twisters and challenge kids to do them (one site to find them is here). You’ll want visit a school or get kids you know in the neighborhood to do these so you have the audio all that week (instead of doing this over the phone where you don’t know what you’ll get).
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With spring break here for most college students, here are a couple ideas that might work for you: conference call parents in with their college kid so they can tell them they’re also going on spring break at the same time and staying at the same hotel. See how they react! Also, ask students heading out on spring break to leave you a voicemail each night detailing everything they did that day while out having fun. Play the best parts of the emails you get to the audience on that day’s show.
Dave and Veronica, WQYK, Tampa do something fun when they have concert tickets to give out. Knowing country listeners distaste for rap music, they marry the two genres to give them out. They take the lyrics of a popular country song and Veronica does them rap style. The listener has to guess the song to win. I especially like the jingle they use to stage the game, which has “we’re about to be silly” written all over it.
“Steve is more than a consultant…he’s a strategist. Like the great coaches in sports…Mike Krzyzewski, Bill Belichick, Phil Jackson & Tony La Russa…Steve develops a winning game plan and keeps you focused to accomplish it. Our success wouldn’t be possible without his guidance.”
“In the years that we’ve been working with Steve Reynolds, we have been shown what makes good radio. Steve helps us improve, and at the same time, allows us to develop our own character and grow the show in our own way. It’s hard to imagine so many great ideas come from one person. He knows his stuff!?
“Having Steve Reynolds work with your morning show is like having a secret weapon. Steve has figured out how to create compelling content day in and day out, and how to coach morning teams to do the same.”
“I’ve been working with Steve Reynolds for nearly a decade in one capacity or another in a different markets and one thing that remains constant – his commitment to making it YOUR show. Steve personalizes his approach for each show, not forcing your show into a mold that he has come up with. That personal approach to strategy and talent is why Steve is not only my coach, but my good friend.”
