Archive for month: April, 2014
Hot List April 7, 2014
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Final Four
David Letterman Retires
MH370 Black Box
ACM Awards
Tax Day
Game of Thrones
Gay Marriage Court Cases
Stephen Colbert
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[one_half_last]
Mozilla CEO
Captain America
Proms
Putin is Single
The Masters
Coachella
The Boston Marathon
George W. Bush The Painter
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WGFB Kids Get Wishes on St. Patrick’s Day
Kids on female targeted morning shows are always a hit. Sean and Michelle, B103, Rockford, IL know how to use kids so women fawn. A couple of weeks ago when it was St. Patrick’s Day, Sean talked with his kids, telling them that they get wishes because of leprechauns. The result in this back-and-forth is that you meet a few strategic goals: Sean positions himself at the doting dad who loves his kids thus reflecting values women reward with great loyalty. And it’s damn funny so they’re laughing!
Backwards Then Forwards
There are two options if you have something to give out. Take caller ten (boring) or play a game listeners in their cars can play along with (fun). Always choose option number two. Here’s a new one: Backwards Then Forwards. Play the hook of a song in your format backwards. The first listener to identify the artist and song title wins. Then play the song forwards.