Why Duke Always Wins and the Lesson for Morning Radio

I’m a big fan of the Blue Devils. 

Living 20 minutes from Duke University, I probably don’t have much of a choice, but I’m an honest to goodness fan of the team and especially Coach Mike Krzyzewski. Having met Coach K several times when I was on the air here in Raleigh, I know that he focuses every season on only one thing, and it has nothing to do with basketball. 

Coach K says he only works on making his team care about one another. He believes that elusive quality called “chemistry” is the X factor to success. He goes on to say that if he can get his team to trust and care about one another, they’ll win (and considering Duke has won five national championships, I think he’s right.). 

When I start working with a new morning show, I’m not only listening to what they say and do on the air, but also to what they say and do off the air. When I meet and talk with the team, my radar is up for the one thing I believe can most efficiently hinder their growth: dysfunction. If it exists, we can’t move on as a group and head in the same direction unless it’s cleared out of the arteries. 

With trust and communication, everyone works harder because they want everyone else to succeed, too. This is why I spend so much time talking and listening to my clients. The more I listen to them, the better I understand what drives them to succeed (and for everyone, that’s something different). And the better position I am in to solve any internal issues that will truly step in the way of growth, the better we all are.

I recently spent a day with a major market show I love working with. We spent a bulk of our time talking through and solving some dysfunction that had crept into the room. A greater appreciation for every cast member came from this conversation. While I can’t tell you who this is, I will make this bold prediction: they will own the ratings very soon because of it. 


Need help getting your morning show team back on track? Let’s chat.