Ever think of camping outside a Walmart, BJ’s Wholesale, or Costco and go up to guys leaving and ask them what they’ve purchased? The disparity in items people purchase at places like this run the gamut and would be fun to listen to, especially with the innuendo in the name. You can call it “What’s In Your Sack?”
What do you do when your PD boasts in a meeting that he’s the number one program director in country, according to a trade magazine? Well, when you’re Karlson and McKenzie, WZLX, Boston, you record him and mercilessly mock him on the air. What do you do when you’re the number one program director and you hear that break? You call in to defend yourself and attack the morning show back. Lots of radio people might hear this break as being “inside” but actually, it’s a break about relationships; employee and employer. And quite fun.
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In an effort to do great character development content, Karson and Kennedy, MIX 104.1, Boston decided last Valentine’s Day, to marry the newest member of the show, Salt, to a random female listener. Aside from the mechanism by which they chose the random female, Salt noted that his parents were not only frustrated that he’d yet to get married, they’d be none too please to find out how he was doing it. Which is why the team called his folks on the air to break the news to them. The reaction is typically parental and very fun to listen to. In the effort, they helped define this newest member of their show and created content listeners would talk about.
Did you haul several truckloads of mulch over the weekend? Re-roof the house? Power wash your driveway? Then you’ve committed an “Act of Man-chievement”. A new, occasional feature for the show where guys get to come on and boast about the manly thing they did.
