Archive for month: July, 2014
Seems like most people we know all have side jobs. A small thing they do in their spare time to earn a few extra hundred dollars a month. Might not be a bad idea to find out what these are by asking listeners about their “side hustles”.
In search of a summer hook for the show, Dave and Veronica, WQYK, Tampa noted how everyone and their grandmother seem to be taking selfies today. Capitalizing on that trend, the show decided to make this “The Summer of the Singing Selfie”. When they go out (concerts, promotions, etc.) and see fans and get them to sing their favorite song while recording themselves. They grab the audio and video for the show and website and have more content to prove they are out in the market hanging out with listeners. Both are always fun and silly where we find our win.
In a conference call this past week, a morning show and I were talking about our summer vacations and, more specifically, airline travel. Each of us had a story to tell about how much we hate the airlines. That’s when we went in the opposite direction to develop an idea. Let’s let the airlines complain about us! This show happens to be in a market with two hubs (American Airlines and Southwest) so we have a large body of flight attendants and pilots who can tell their horror stories; the ones they tell their fellow airline employees about how bad we are. You don’t need that to do this. Generate great stories around the Hot Topic of summer vacations with this idea.
Who’s most likely to have a visceral reaction to a sexually forwarded text you get from a stranger of the opposite sex? Your mother. Stacey K and Jonah at HOT 101.7, Santa Rosa, CA understand to play “the game of opposites” when constructing an idea. Not content to just talk about the text and open the phones (standard fare for a morning show), they brainstormed who might have a bold reaction to reading Stacey’s text. After developing a short list of people in their lives who could do that, and provide a higher level of emotion and entertainment, they settled on Stacey’s mother, who added exactly what this break needed to make it even stickier.
This one is way too easy. Give a list of celebrity names to your partner once the listener is introduced to the audience to play “The Celebrity Name Game”. They must name eight of the celebrities in sixty seconds with your partner giving clues to win. That your partner sees the list cold will give added tension to the execution.
A couple of weeks ago when we were upon Father’s Day, Rob and Joss, Froggy 92.9, Santa Rosa, CA openly wondered why Father’s Day wasn’t as respected as Mother’s Day. Musing on-air that Father’s Day rates as low as Arbor Day or Columbus Day, they sought to elevate Father’s Day to a higher status. Below are the breaks they did across the week in a narrative story arc which started with them asking other fathers if they agree and culminating with the mayor coming into the studio to read a proclamation moving Father’s Day to a higher importance as a holiday. We’re always looking to do different things with the topics of the day. While other shows were talking about gifts and the standard things around this topic that week, we were doing something unique with it.