Planet Reynolds: If You Do Nothing, You’ll Get Nothing

Planet Reynolds: If You Do Nothing, You’ll Get Nothing

What’s Your Side Hustle?

Seems like most people we know all have side jobs.  A small thing they do in their spare time to earn a few extra hundred dollars a month.  Might not be a bad idea to find out what these are by asking listeners about their “side hustles”.

WQYK Summer of the Singing Selfie

wqyk_daveveronica_500x350In search of a summer hook for the show, Dave and Veronica, WQYK, Tampa noted how everyone and their grandmother seem to be taking selfies today.  Capitalizing on that trend, the show decided to make this “The Summer of the Singing Selfie”.  When they go out (concerts, promotions, etc.) and see fans and get them to sing their favorite song while recording themselves.  They grab the audio and video for the show and website and have more content to prove they are out in the market hanging out with listeners.  Both are always fun and silly where we find our win.

Hot List July 21, 2014

[one_half]

Malaysian Airlines

Summer Vacations

Jason Biggs

British Open

Rory McIlroy

Back to School

Adam Levine Married

Casey Kasem’s Body

[/one_half]
[one_half_last]

George Takei

Captain America

Prince George

NFL Pre-Season

Tour de France

James Garner Dead

iPhone 6

ESPY Awards

[/one_half_last]

Print This Print This

The Airlines Bitch About Us

In a conference call this past week, a morning show and I were talking about our summer vacations and, more specifically, airline travel.  Each of us had a story to tell about how much we hate the airlines.  That’s when we went in the opposite direction to develop an idea.  Let’s let the airlines complain about us!  This show happens to be in a market with two hubs (American Airlines and Southwest) so we have a large body of flight attendants and pilots who can tell their horror stories; the ones they tell their fellow airline employees about how bad we are.  You don’t need that to do this.  Generate great stories around the Hot Topic of summer vacations with this idea.

KHTH A Sexual Text and Your Mom

Stacey K & JonahWho’s most likely to have a visceral reaction to a sexually forwarded text you get from a stranger of the opposite sex?  Your mother.  Stacey K and Jonah at HOT 101.7, Santa Rosa, CA understand to play “the game of opposites” when constructing an idea.  Not content to just talk about the text and open the phones (standard fare for a morning show), they brainstormed who might have a bold reaction to reading Stacey’s text.  After developing a short list of people in their lives who could do that, and provide a higher level of emotion and entertainment, they settled on Stacey’s mother, who added exactly what this break needed to make it even stickier.

Hot List July 14, 2014

[one_half]

World Cup

Summer Vacations

Planet of the Apes

LeBron James

Baseball’s All-Star Game

Tracy Morgan

Rosie O’Donnell

[/one_half]
[one_half_last]

George Clooney

Michael Buble

Atlantic City in Trouble

Running of the Bulls

iPhone 6

Ian Thorpe is Gay

Tour de France

[/one_half_last]

Print This Print This

Hot List July 7, 2014

[one_half]

July Fourth Holiday

Shark Attack

World Cup

Goalie Tim Howard

Wimbledon

Dow Jones 17,000

Summer Vacations

Joan Rivers

Running of the Bulls

Justin Ross Harris

Nathan’s Hog Dog Contest

[/one_half]
[one_half_last]

Melissa McCarthy

Facebook

Baseball’s All-Star Game

Jay Z Cheats

Hurricane Arthur

Jessica Simpson

Pink Floyd

Shia LaBeouf

Hobby Lobby

Kim and Kanye

iPhone 6

[/one_half_last]

Print This Print This

Celebrity Name Game

This one is way too easy.  Give a list of celebrity names to your partner once the listener is introduced to the audience to play “The Celebrity Name Game”.  They must name eight of the celebrities in sixty seconds with your partner giving clues to win.  That your partner sees the list cold will give added tension to the execution.

KFGY Father’s Day Respect

Rob & JossA couple of weeks ago when we were upon Father’s Day, Rob and Joss, Froggy 92.9, Santa Rosa, CA openly wondered why Father’s Day wasn’t as respected as Mother’s Day.  Musing on-air that Father’s Day rates as low as Arbor Day or Columbus Day, they sought to elevate Father’s Day to a higher status.  Below are the breaks they did across the week in a narrative story arc which started with them asking other fathers if they agree and culminating with the mayor coming into the studio to read a proclamation moving Father’s Day to a higher importance as a holiday.  We’re always looking to do different things with the topics of the day.  While other shows were talking about gifts and the standard things around this topic that week, we were doing something unique with it.