The J Show Sexy Spanish Talk
The more unique your features, the greater chance you have of standing out in the cluttered marketplace that is morning radio. With a nod for our desire for a higher level of Latino listeners, we developed a benchmark at The J Show, B96, Chicago called Sexy Spanish Talk. We invited female listeners who hadn’t had a date in a while to call the show. Our executive producer, Gabriel Ramirez, seduced them in Spanish. Only, it wasn’t always a seduction as we changed up what he said to the caller to create humor. Hispanic listeners were laughing during the “seduction” while all others waited for the translation to get the joke. This show’s plot is “multiculturalism”. Strategic features like this score even bigger points with the audience.
Games are fun to play, especially if they have a vicarious component and listeners in cars (those who really matter) can play along. Dave and Veronica, WQYK, Tampa, play a game many shows have used called Back and Forth. A few things to note in their execution of this game: the topic is stuff you can eat at the fair, which was happening in their market at the time so it’s especially relevant. The other important item to note is the jingle to start the game. It’s very silly, setting the stage to have fun. Production values in on-air games heighten their entertainment quotient. Short, quirky stagers, a music bed, and a right/wrong sound effect (if applicable) also help engage those in cars participating.