AMP 103.3 Melanie and Thomas Get Engaged

amp1033_tjshow_500x350Running narratives across a few quarters hours might work to extend listenership if the story arc is compelling and fast-moving.  Loren from The TJ Show, AMP 103.3, Boston was out having a bite to eat and saw a proposal on a marquee across the street from Thomas asking if his girlfriend, Melanie, would marry him.  She was so intrigued that the show set out to find them to get the backstory and, more importantly, to see if Melanie said yes.  This is the power of radio – Melanie called into the show to tell them what happened.  Hear the enthusiasm, fun, and evolving storyline based on a real life event.  This is very memorable radio.

Frankenstein

The win when giving out something is not the prize, but how you give it out.  If people not calling in are having a good time playing along, you gain positive imagery.  Music-based features always score well.  Stitch together the hooks of several songs on the station – the first listener to name all artists and titles of the songs wins.  Call it “Frankenstein”.