Seems like everyone is offering to do flu shots these days: the drug store, your doctor, where you buys groceries. No one likes getting shots. So…get shots! Invite someone in the studio one morning to give everyone their flu shot. You’ll get video of winces to share on social media and great reactions for the listeners.
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With the NFL and college football in full swing and the World Series about to wrap up, we married all the top shelf sports stories with one talent’s lack of knowledge of everything sports-oriented. Stacey K and Jonah, HOT 101.7, Santa Rosa, CA did “Stacey K Sorts Kinda Tries to Do a Sports Report”. Listeners do not tune in for sports scores any longer – this is all available on their smart phones. If they care about the score, they know it by the time they turn you on. Our goal is to create fun. So Stacey watched a game and then Jonah tried to get her to “report” what she saw. They used the topicality of the sports event with Stacey’s lack of sports knowledge to create some fun for everyone tuning in.
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Many shows (maybe yours) ease into the broadcast day with the “First Caller of the Day” feature for their first break. The TJ Show, AMP 103.3, Boston start their Monday show with a different feature called “Awesome or Awful” where TJ asks his cast and callers to tell him something from their weekend that was either awesome or awful. This is a better feature because “First Caller” gets you nothing more than a caller where TJ’s feature gets you a story.
