Hot 101.7 Work It
Music-centered ideas and features score very well with listeners. Taking one of the main reasons they come to the radio station (your music) and creating something fun around it, really performs well in PPM. Stacey K and Jonah, HOT 101.7, Santa Rosa, CA realized there are similarities in both the titles and hooks of Fifth Harmony’s “Work From Home” and Rhianna featuring Drake’s “Work”. So they did the next logical thing, they fused the two songs together. This took lots of work (pun intended) to conceive and edit. The win for the audience is fun for them as they hear the final product.
We preach regularly on this page the necessity for three things to properly define who you are on-the-air: be honest with the audience, be comfortable enough to share your life with listeners, and tell stories. Enter Bud and Broadway, 92.3, WIL, St. Louis who do it effortlessly in this break. You disarm listeners when you are vulnerable. They actually get closer to you the more they know you. Broadway, talking about his relatives, referenced that he has a “white trash division” of his family. It’s a funny characterization that shows his comfort level with listeners. He then goes on to prove it by telling little funny stories that defines who he is, where he comes from, and his ability to poke at himself (and his heritage). As a result, he disarms the audience to do the same (we all have crazy relatives) and they get closer as a result. This is excellent character development.