An idea you can plan on now is inviting listeners in on the day Lent ends and they break it live on your show. Say a listener gave up chocolate or Diet Coke…they have their first chocolate or Diet Coke live on your program when it’s over on April 13, which should result in a great reaction after not being able to have it for a long time.
Destinations and payoffs. That’s a requirement for listeners in this A.D.D. world of “want it now, want it fast”. Watch reality shows on TV and see how quickly they move along the storyline, always in search of conflict and tension in each scene, and some take-away that will engage the viewers. Many shows choose their topics, then spend their allotted mic time talking around it, in search of some exit ramp to move on to the next thing in their clock. Mark and NeaderPaul, KSLX, Phoenix found interesting content when they learned that Hitler’s phone had been sold at auction. Instead of just spending their time gabbing about it, they imagined what outgoing messages from Hitler might sound like. The goal is to establish the content quickly to hook the audience then get to the funny fast, which is what they did in this break, satiating the audience, respecting their time, and setting up another occasion because they affirmed images of being humorous.