Archive for month: January, 2018
Many shows over the years have played the “I Love You Game” where they try to get someone on the phone to reply back that they love them. Sherman and Tingle, WDRV (The Drive), Chicago have added a few twists to this. They do a character called Paul the Perv who calls three business of the same type, to see if he can make that happen. Paul immediately makes things odd because the character is weird and creepy (without crossing the “ick” line). They then call three of the same kinds of business to theme it each week. The other element that works is the other cast members of the show have to guess, of the three calls, how many Paul will be successful with the payoff. This final item forces a vicarious element into the breaks, compelling the listener to guess, too, then stay tuned to see if they are right. These are fun and this weekly feature is perfectly designed to grab the audience’s attention and keep it throughout the break. Here’s one of the breaks from a recent airing so you can get a sense of how all these elements work together.
You head out to the parking lot on a cold winter day and your windshield is all iced over. Take care of yours, as well as the car next to yours, in a new feature called Scrape It Forward. Take calls from listeners willing to join the club by doing the same.
One thing guys are not good at is going to the doctor. With Trump receiving his annual physical from White House doctor last week, the women on the show, along with the women in the lives of the men on your program should convince their guy to schedule a full exam this week, with the doctors or nurses coming on the show to reveal the details of the check up. This would be very vulnerable and you’d be hailed by women in the audience for doing it.
There are a handful of shows that get a ton of strategic stuff done in a short period of time and Spencer’s Neighborhood, 106.5 The Arch, St. Louis is one of them. We believe that discipline is critical with our content breaks on the show. That means that Spencer and his team must prep more, not less, to make good stuff happen. In its few short minutes, listen to this break as Spencer does character development (defines himself with a dentist story), ties the break to a pop culture event (the national championship college football game), and gets innovative by having a team member say things a football coach would say with a mouth stretcher, thus creating humor. There are four critical images to earn: tell stories that make the show relevant, and be fun, innovative, and authentic. This did all of that.
Here’s a Valentine’s Day promotion you can begin to work on, with the holiday about a month away. Many guys have a tough time telling their partners what they mean to them. Here’s where the show steps in and does it! Plan on finding relationships where that is the dynamic and spend a few breaks that week, with both partners on the phone, and you expressing, in the most romantic ways, how one feels for the other as the middle man.
Here’s an idea you can’t do. Because it probably doesn’t fit your brand. Drew Steele, 92.5 FOX News, Ft. Myers, FL is a conservative talk show host who recognizes that listeners don’t want to wake up and hear him pounding on the table all day, being angry at the Democrats. Drew has always been sensitive to the emotional needs of his audience at that time of day and recognizes that having fun with the topics that fit resonates more efficiently with his audience. The new book “Fire and Fury” is a top shelf topic with Drew’s conservative audience. From the perspective that there are a lot of holes within the stories of the book, Drew decided to actually put some holes in the book by spending the week giving away to listeners the chance to meet him at a gun range and shoot at the tome. You own topics by doing big things with them. This was an idea to cause talk amongst his listeners because it lived on the fringe and captured where his audience was emotionally about the topic. Here’s the promo that ran all week so they could get credit for doing it. You can see a video of it here from TV coverage.