Hot List February 5, 2018
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The Super Bowl
Pink
The Flu
Justin Timberlake
The Puppy Bowl
Lady Gaga
This Is Us
The Olympics
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Archive for month: February, 2018
Indie 88, Toronto Patriots Fans Get Their Cable Cut
It’s so much fun to create mischief. Especially when it’s around a topic of the day. Think Fallon or Ellen – that’s what they’re doing all the time – inserting their sense of humor into a Hot Topic listeners are either talking about or aware of. Enter The Josie Dye Show with Matt and Carlin, Indie 88, Toronto, who deftly took the topic of the Super Bowl and created some drama by calling people in the New England area, introducing themselves as being a representative of their cable company, and telling them that there would be no TV service Sunday evening between the hours of 5:00-8:00pm, right when the Patriots are playing. This was a fantastic concept on paper, easy to comprehend by the audience tuning in, very well executed, and garnered some classic reactions by Patriots fans expecting to see their team win their sixth Super Bowl.
Google Olympics
With the Olympics set to start this week, here’s a classic idea that can help you tie in: The Google Olympics. Get two people on in offices and ask them a question. Each gets to use Google to find the answer. First to do it hoists the banner by winning gold. This can also be a video series where you challenge two people at your work – and because it’s now visual, you can outfit them in parkas and gloves to see who wins (great for your social channels).