Archive for month: May, 2018
All of us have not felt well and Googled our symptoms to find out what we have. Create a new show character called Doctor Google. Get a list of diseases that no longer exist. Then find a fun person to play the character and take calls from listeners who give you their symptoms and you put them into the Google machine and diagnose the caller with a disease long ago cured.
Sherman and Tingle, WDRV, Chicago couldn’t care less about the Royal Wedding. This doesn’t absolve them from dealing with it – it actually gives them a powerful perspective from which to develop their breaks and humor. There have been times where certain shows or talent will use the “I don’t care about it so I didn’t do anything around it” as a defense to avoid a big topic. That’s not smart (it’s actually lazy!). We never assign perspectives, we just need to identify them to tackle the topic. Add a splash of imagination to your take and you’re off to the races to entertain the audience. These guys imagined what Prince William’s first toast of the happy couple would sound like at the reception. Behold a perfect break – it’s around a big topic of the day, it’s foundation is the team’s take, it’s funny, it’s short, and it’s inventive.
No doubt with Memorial Day next week, many listeners will try to get Friday off, too. Open the phones looking to find out what time people are getting off at work and then get one boss on who’s keep their employees until late afternoon and bribe him or her to let them go at noon that day.
The highlight of the week could very well have been the narrative arc done by Two Men and a Mom, WRAL-FM, Raleigh around Bryan’s upcoming July wedding. The show hatched the arc around the thesis that Bryan’s fiance had invited an extra bridesmaid so he needed an additional groomsman. That’s when it became fun. He decided to write a “recruiting” letter to Duke’s Coach K (seen here), read it on the air, and published it to social media making the ask with a Friday, 8:15 deadline. They worked this arc for two days, waiting to hear from Coach K on his decision. Friday at 8:15 arrives and they get their answer if the iconic men’s basketball coach at the famed local university will stand with Bryan during his ceremony. Hear the conclusion of this awesome story arc below that accomplished these things: character development for Bryan, it affirmed innovation because of what they did, was a great example of truly being local, and was very fun to eavesdrop on.
It’s quite clever when a show marries something in pop culture with character development to satisfy the audience’s need to understand the talent as it reflects a topic of the day. Enter Spencer’s Neighborhood, 106.5 The Arch, St. Louis who did just that with the Kentucky Derby last week. The topic amongst the cast and then with listeners on the phones was for each to share a short highlight of their weekend and then the team assigned you a Kentucky Derby horse name based on the experience. Spencer and his team get so much done in a few short minutes, which requires additional prep because they have very little time to waste. Listen as this is wonderfully set up in the first few seconds with audio of the event, hooking the audience, and then tied that to pop culture to contemporize the show along with short stories from the weekend, all leading to humor.
With the Royal Wedding this Saturday, how about getting some drag queens to hold up signs on the overpasses of busy highways asking those driving to work to listen to you? Call them the Queens of England.