Archive for month: May, 2018

Sherman and Tingle, WDRV, Chicago couldn’t care less about the Royal Wedding.  This doesn’t absolve them from dealing with it – it actually gives them a powerful perspective from which to develop their breaks and humor.  There have been times where certain shows or talent will use the “I don’t care about it so I didn’t do anything around it” as a defense to avoid a big topic.  That’s not smart (it’s actually lazy!).  We never assign perspectives, we just need to identify them to tackle the topic.  Add a splash of imagination to your take and you’re off to the races to entertain the audience.  These guys imagined what Prince William’s first toast of the happy couple would sound like at the reception.  Behold a perfect break – it’s around a big topic of the day, it’s foundation is the team’s take, it’s funny, it’s short, and it’s inventive.

The highlight of the week could very well have been the narrative arc done by Two Men and a Mom, WRAL-FM, Raleigh around Bryan’s upcoming July wedding.  The show hatched the arc around the thesis that Bryan’s fiance had invited an extra bridesmaid so he needed an additional groomsman.  That’s when it became fun.  He decided to write a “recruiting” letter to Duke’s Coach K (seen here), read it on the air, and published it to social media making the ask with a Friday, 8:15 deadline.  They worked this arc for two days, waiting to hear from Coach K on his decision.  Friday at 8:15 arrives and they get their answer if the iconic men’s basketball coach at the famed local university will stand with Bryan during his ceremony.  Hear the conclusion of this awesome story arc below that accomplished these things:  character development for Bryan, it affirmed innovation because of what they did, was a great example of truly being local, and was very fun to eavesdrop on.