Take one part naughty DMs, add one part mom who is easily shocked and embarrassed, and you have the makings of a new feature where the most prudish mother of a cast member reads the raciest direct messages of another cast member. Enter The Cruz Show, Power 106, Los Angeles who developed the idea because cast member Krystal keeps getting highly suggestive messages from male listeners who follow her on social media. It’s one thing to just read them and out the guys. It’s an entirely different idea to have Cruz’s mom read them (without having seen them before) and allowing her to be shocked and react naturally. The goal is to connect and entertain. In one short break, this does that magnificently.
Archive for month: August, 2018
Halloween may be two months away, but if you want to work on something that shows your humanity, approach your local children’s hospital to see if you can trick-or-treat with the kids dressed as super heroes. The thing that adds to this is what you’ll do in the few days prior to the holiday by asking the audience to choose (on-air and online) what super heroes each of you should be.
There might be no greater rivalry in sports than the Red Sox – Yankees. Boston is known for its sports and it’s a viable topic, even for stations targeting women. The key, always, is what you do with the topic. Just chatting about it or doing X’s and O’s won’t fly with most audiences, even listeners to sports radio. Each year when the match-up happens at Fenway, The TJ Show, AMP 103.3, Boston, does The Yank Prank where they head to the park to find Red Sox fans who’ve had a little too much to drink to record their enthusiasm for the team. They then ask that person to read a card, which at one point, becomes very pro-Yankees, just to see what the reaction is – and it’s usually quite funny once they understand their allegiance has changed. Listeners love payoffs and this twist hits every image: it’s fun, authentic, very innovative, and relevant for Boston audiences.
Go grab 500 pencils and one pencil sharpener. With everyone headed back to school, challenge one cast member to sharpen all the pencils during one program. With the sharpener properly mic’d, this could be a fun narrative to follow over the course of the show to see how many they can do. Thanks to the Big Dave Show, B105, Cincinnati for sharing this idea.
Cardi B has her baby and The TJ Show, AMP 103.3, Boston has a reply! As TJ always does, it’s both relatable and highly innovative. My friends at Coleman Insights talked this week in their blog about the three T’s of content: What is your topic, what treatment will you give it, and what will be its tone? We preach all the time to be on the biggest topics of the day, and doing something with them that both fits the show and is different for the market. TJ and his team do that here first with a highly known topic (Cardi B having her baby) that requires no effort to follow as she’s very familiar. Their treatment is to debut Cardi’s new “songs” (which are nursery rhymes). The tone is humor, which is the most important attribute because listeners wake up wanting to have a great time. Enjoy an excellent execution of Coleman’s three T’s of content.
What might be fun is to find your market’s biggest cover band and ask them to come in to play their version of Weezer doing their version of Toto’s “Africa”.