With Father’s Day this Sunday (June 16), find a single dad and spend the week on a narrative arc finding him a blind date for this weekend – then have both on next Monday to find out how it went. Important: if you do this, run it by your PD and legal to make sure all is cool and definitely make plans to chaperone the blind date this weekend so you can both get audio and see things to add to the conversation on next Monday’s show.
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This quote from a New York Times article captured me:
“In an accelerated culture, our loyalties toward just about everything — laundry detergents, celebrities, even churches and spouses — transfer more readily than our grandparents could have imagined. Now we dispose of phone carriers and cash-back credit cards from one month to the next, forever in search of some better deal. Forget the staying power of an institution like Johnny Carson; when Jay Leno starts to feels a little stale, he is shifted to prime time, then shifted back to late night.”
My take: We, as consumers, are less and less loyal to brands that don’t deliver a positive experience each and every moment. That includes morning radio, which is why we impress on shows how imperative it is to re-design their program to better play to an audience that’d rather text and tweet to communicate than do anything long-form (aka “a conversation”).
Remember, evolution serves those best able to adapt.
Need help getting your morning talent to evolve—for the better? Let’s chat.
