Archive for month: July, 2019
The conventional wisdom is that a topic as polarizing as Robert Meuller’s testimony to Congress this past week can’t be touched. It’s too volatile to do. I challenge you to develop some idea around it to test your creativity for an idea that has nothing to do with politics, but still ties you in. One show I work with complained that their regular shows on the networks were cancelled because of it. That led to them acknowledging that One Life To Live wasn’t on that day and they acted out a scene from it for the audience. Then there’s Daybreak with Drew Steele, 92.5 FOX News, Ft. Myers, FL who noted how many times Meuller passed on a question. He then strung the answers together and put together the No No Song. Be of the moment, go there humorously, and give the audience something they cannot get elsewhere. That’s a very smart strategy to creating a very huge fan base.
Every market will experience back to school in the next several weeks. How about partnering with your local police department and ask them to set up outside a school in a high traffic area with a radar gun and have them on throughout one morning to share make and model of cars speeding through school zones?
Here’s a fun, new feature that highlights two important attributes of a show – music and fun around pop culture. The Ty Bentli Show, Nashville (syndicated) has access to hundreds of artists being in the mecca for country music. Each morning, they bring in a different budding artist (they’re screened for a sense of humor) and given a topic right out of the headlines and tasked with writing a quick song around the topic in ten minutes. There are some terrific attributes of this feature: it reinforces the contemporary nature of the show’s content, it’s intended to be funny and highlight the music images of the program, and proves an advocacy for the struggling artist because they get the show’s platform. The other item that stands out is its design and name – given we all want things right now, a show with a feature as unique as this starts and pays off in ten minutes, possibly getting more listeners who want to follow it from topic choice to completion to stay for a few more minutes.
I think it’s smart when you put together a group of people who have something in common – we are very tribal and forming a club helps others identify with similar folks. This one’s call the Tele-a-Cheaters and is the group of listeners who love watching a certain TV show with their significant other, but on occasion, cheat on them by watching new episodes without them.
A goal for your show should be to start moving away from being feature driven (all those benchmarks do work to create appointments) so that the draw for listeners and fans is the compelling conversation you and your team have around the topics of the day. Go back to when New England Patriots owner Robert Kraft was arrested for getting his happy ending at a message place when the Super Bowl happened. We’ll identify first that, at the time, this was a top shelf topic. It had all the elements of solid content: it was relevant (Super Bowl), is had just happened so the timing was perfect, and it had a sex component, which always adds to things. And for The TJ Show, AMP 103.3, Boston, it was local. TJ, Loren, and Producer Matt are terrific in many ways – most especially because they are hyper aware of the world around them, very knowledgable on all topics because they read a lot on everything, and have an almost infinite take on what’s going on. This break is not revolutionary for its innovation, but it serves the goal of moving these guys to become more personality-based because it was great in the moment and the team did a terrific job just conversing about all its twists and turns to connect with the audience and keep them engaged.
Let no work begin! We are now inside Amazon Prime Days – open those phones and ask the audience for the initials of their co-workers who’ll get absolutely nothing done because, for both days, they’re shopping on Amazon, looking for deals!