Archive for month: October, 2019
What works in today’s radio is telling stories and being real. Wacky radio bits are way less effective than ever. What’s it like when two admitted shop-o-holics enable each other on a shopping spree while in New York? David, Sue, and Kendra, Magic 106.7, Boston have terrific chemistry as a team – you can feel that as you listen to this break below. Sue and Kendra, super shoppers, went to New York City for a station function and happened upon a store they like mere moments before they were to be at a meeting. Not ones to pass up that chance, they went in and shopped like crazy. What stands out in this break, besides the fun vibe, is that the story has tons of details for David to poke around about as they tell him what they did. Relatable to many women, this story is universal because its thesis and humor transcend age and gender appeal. They’re almost giddy with what they got away with. They let David in on the shenanigans and played with each other with a great self-deprecating sense of humor. This is a great break about real life – a well told story with its colorful facts – to connect with and entertain listeners who were tuned in at that time.
Did your father steal your Halloween candy after you went to bed as a kid? Time to ask dads to take your Candy Contract. Write a humorous “I, (state your name)…” oath and ask fathers to call to publicly promise they won’t steal all the good stuff from their children after they’ve gone on their rounds Thursday evening.
A morning show recently suggested they don’t do interviews because interviews don’t work in PPM. That’s an absolute to me so I challenged them. Bad interviews don’t work as I’ve written on these pages. Enter Hawkeye and Katelyn, KSCS, Dallas who presented the perfect opportunity to disprove that theory. The show was just a few weeks away from Katelyn’s wedding. So, we decided to do some character development around that fact. Hawkeye gathered as many artist interviews as he could (the list is a who’s who: Dan and Shay, Garth, Kenny Chesney, Jason Aldean, Kelsey Ballerini to name a few). Along with a quick interview, he then pitched at each (without them knowing it was coming) that he would give them $750 if they would perform at Katelyn’s wedding. This would be his gift to her. We wanted to hear how the artists reacted the offer. As you’d expect, every artist turned him down. The fun came in listeners anticipating that moment. The discomfort, and its subsequent humor, turned this from a regular Q&A into something both fun and strategic for character development. Here is a recap break the show did on Katelyn’s first day back after the weekend ceremony. They added Hawkeye’s voided check done throughout as a visual for social media, which you can see here.
We’re up on Halloween and the phrase “quid pro quo” is in the news a lot. How about getting a ton of Halloween candy and giving it to listeners who will get into a quid pro quo with you? Ask what they will do for you to get your candy! Then make the swap.
When you’re out and have a local experience, it always helps in the telling of your story when you gather audio from those who are having fun with you. Bryan Lord from Two Men and a Mom, WRAL-FM, Raleigh went to see the “It” sequel the weekend it was released. His impetus landed on two fronts: it was a Hot Topic and he has interest in the movie. Knowing that fewer people would see the movie than not, Bryan looked for audio from others there to help him tell his story on Monday morning – and do so in a way for the vast majority of the audience who hadn’t seen the movie but are aware of the franchise. He had to look no further than a fellow movie-goer who hated it, didn’t think it was close to the book, and wanted her money back as she left the theater. Many people would just note this and tell this story. Bryan talked with her and got all that passion on their show, making me feel like I was in the theater lobby with him. He also broadened the topic, assuring that I didn’t have to see the movie (or even know much about it) to follow along and be entertained by the break
The Big Dave Show, B105, Cincinnati has a terrific yearly tradition at this time called The Monster Makeover. They ask grade school students to nominate their principal to be made up as a monster for Halloween. They then do the makeover in the studio close to the morning of the holiday and transport them back to the school where the idea wraps up with a reveal in front of the students (great video on this for social media).