MOJO in the Morning, Channel 955, Detroit Five Lies to Tell Your Mom

Craft an edgy story with five lies and convince a listener to call their mom and tell it to her and you have a weekly benchmark called Five Lies to Tell Your Mom.  In search of a new appointment for Mojo in the Morning, Channel 955, Detroit a few years ago, we developed this weekly bit that highlights the relationship one listener has with their mother.  Offline, the show creates a short story with five bold, but believable lies.  They then conference call the listener with their mother and, without the mom knowing they are also on the line, they listen in as the story is told and the mother reacts.  They record this one week out to make it good – which affords the show the time to coach the listener on the story and then for editing and post production.  In some ways, this is a train wreck (in a good way) the audience would never see themselves doing, but love eavesdropping on because the stories you concoct can be as bold as you like to capture the audience’s attention.

My Thanksgiving Table

Every cast member on the show should record the conversation at their Thanksgiving table on Thursday and play back a small portion of it for the audience on Monday.  The listeners must guess at whose table the chat happened.  Thanks to Sherman and Tingle, WDRV (The Drive), Chicago for this idea.

Hot List November 25, 2019

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Thanksgiving

Black Friday

Frozen 2

A Beautiful Day in the Neighborhood

NFL Week #12

College Football

Tom Hanks

Tesla Cybertruck

Justin Timberlake

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Taylor Swift

Prince Andrew

Dolly Parton

Sam Hunt

American Music Awards

John Legend

Baby Yoda

Justin Hartley

Sacha Baron Cohen

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KBZT, San Diego Jayson and His Movers

It’s really important when a cast member tells a story about any experience they have (or will have) that you include the other people in the story in telling it on the show.  Dana and Jayson, KBZT, San Diego understand to make stories full and complete that using your break time with other colorful characters helps the story come alive even more and, it gives the principles (them) more to play with.  Jayson was moving.  A relatable, common occurrence.  What kind of person is Jayson during this chore?  How did he take care of those who helped?  What is their take on Jayson and his emotional state during a task no one likes?  There are so many questions – don’t limit yourself to just your perspective (or the one perspective of the person who endured it).  Add drama through twists and turns, by inviting in others who’ll add some level of tension that will make the story more fun to tell and more fun to hear.

The Thanksgiving Bingo Card

Spend the week putting together the squares on the Thanksgiving Bingo Card.  Listeners call and suggest items that could happen over the holiday:  someone mentions Trump, a kid cries, there’s an argument between two people at the dinner table, your uncle gets drunk.  Fill out the squares then let listeners tick them off as things happen Thanksgiving weekend.  The best part is that on your first Monday show back, you can choose a square and get a listener to call in and tell you a story around what was in it.  Thanks to David Moore, PD of KSLX, Phoenix, for this great idea.

Hot List November 18, 2019

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Mr. Roger’s Neighborhood

Frozen 2

NFL Week #11

College Football

Tom Hanks

Impeachment

Thanksgiving

Disney+

Colin Kaepernick

John Legend

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Taylor Swift

Prince Andrew

Ukraine

Ariana Grande

American Music Awards

Kanye West

Kevin Hart

Popeye’s Chicken Sandwich

Black Friday

Janet Jackson

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The One Common Bond with All Successful Shows – Funny Equals Money

Once when Jimmy Kimmel hosted the Oscars, he gave out a jet ski to the person winning an Oscar who gave the shortest acceptance speech. 

Jimmy is a radio guy, so he thinks like a radio guy. Starting his career as an intern with Mojo in Tucson and then as a cast member with Kevin and Bean on KROQ, Los Angeles, Jimmy knows to think silly and turn it into a big win. 

Of course, the purpose of giving out the jet ski wasn’t to give out a jet ski. It was to mock a commonly held view that the telecast goes on too long and, way more importantly, so those of us watching at home laughed out loud. It worked. 

Most people viewing the Oscars haven’t seen all the movies (or even heard of half of them), so Jimmy gave us something silly to connect with—and this connection became the most memorable part of the show. He made this about us, not about those in the theater. So as a result, people are talking about Jimmy Kimmel, too. More will watch him as a result. 

Personality-drive radio must have winning images. In fact, every successful radio show has a humor image. Most shows that don’t succeed usually fail or fall flat because they aren’t seen as fun by those who listen. Remember, funny equals money.

As you coach your high profile talent, ask them NOT what they have to give out or what topics they’ll talk about on the show. Ask how they’re doing all of that so it’s fun to hear by 100% of the audience that tunes in. 

Are you interested in working with a high-impact talent coach who can inspire your high-profile talent? Let’s chat.

Hot List November 11, 2019

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Popeye’s Chicken Sandwich

NFL Week #10

College Football

Country Music Awards

Quid Pro Quo

Pat Sajak

Mr. Roger’s Neighborhood

Flu Shots

John Legend

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Veterans Day

Keanu Reeves

People’s Choice Awards

Frozen 2

Miley Cyrus

Ric Ocasek

Logan Paul

Madonna

Whitney Houston

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WDRV (The Drive), Chicago Bears and Packers and the Big Gloat

Houses divided, where each spouse roots for a different team in a sports rivalry, is an easy relationships topic that adds a special layer of emotion for your audience.  One of the classic football rivalries is the yearly Bears-Packers game, because both teams are fairly close to one another and each has a fan base deeply loyal.  It’s easy to get into these kinds of conversations on the show when these games happen, and you should do that.  Sherman and Tingle, WDRV (The Drive), Chicago (one of whom backs the Packers and the other who prefers the Bears) took it one step further the morning after the game.  With a Packers win, they asked the audience if it was inappropriate for Packers fans to gloat by wearing their Green Bay jerseys to work to celebrate the win, and rub it in to Bears fans in the office.  The resulting phone calls, mostly from Packers fans believing there was nothing wrong with doing that, results in some very local content, and breaks that radiate the rivalry and passion, giving both sides an opportunity to relate, take a position, and have fun (even if they lost).

The No Politics Pledge

How long before someone brings up Trump at the Thanksgiving table in a couple of weeks?  And, who in your family is most apt to do it?  Time to write this year’s version of the No Politics Pledge and get listeners to take it so there’s peace at the family gathering this year.