Kick-Ass Audio Breaks

One of the few kinds of content which cannot be duplicated by a competitor is personal experience content.  It also might be the best content to do because it defines the characters on the show and is the most authentic to creating loyalty and an “I feel like I know them” vibe between the talent and listener.  Sean and Michelle, on Lite Rock B103, Rockford, IL did a simple, yet highly effective character-building break when they talked to Michelle’s son about getting his driver’s license.  How many moms do you think were in the audience nodding their heads up and down laughing at this exchange?

What radio has over all other forms of media is that it’s personal.  That level of intimacy helps create a bond with the audience that makes them loyal.  Recently, Cassidy, on Drex and Maney, KISS 95.1, Charlotte, admitted to the audience that she was not being invited to the wedding of a close friend.  The honesty and vulnerability of that story defines Cassidy and creates a level of empathy from listeners that is very valuable.  Here are the two breaks they did – one the story, the other listener’s reaction.