Kick-Ass Audio Breaks

Here are three very simple examples on how the use of audio can help make a break come alive.  Jim and Kim, FRESH 102.7, New York’s morning team, knew the CBS office holiday party was coming up.  Instead of just talking about Christmas parties, they brought listeners there in these three very short examples below.  In the first, they walked around the building asking CBS employees what not to do at a holiday party (they knew they’d get stories based on previous gatherings).  In the next two, they went to the party, waited until a certain amount of alcohol was had, then went around and asked employees what they were worth.  Always have something to record with wherever you go.  Bringing listeners to the event (verses just talking about it) always works better.

J and Julian, mornings on B96 Chicago, recently got into an on-air conversation about how parents sometimes dash the dreams of their children. Julian said that he always wanted to be an MTV DJ but his mom discouraged it.  Why?  Take a listen to this audio of the morning show on with Julian’s mom.  After she admits to the listeners why Julian wouldn’t make a good TV personality, know that listeners all feel something for Julian.  This is great character development.