Radio Show Content | Audio Breaks

WZLX “Words Kevin’s Mother Mangles”

October 9, 2011

Kevin Karlson, from Karlson & McKenzie, WZLX, Boston, is always making fun of his mom. In this break, Kevin pokes fun at and creates a game only he can do with listeners, over how his mother mangles words in the English language. Using your relatives is always smart…even better if you do something with them that’s unique and playful.

WBMX “How Barrett Slept”

October 2, 2011

Karson & Kennedy Sometimes the simplest breaks are seen as throw-aways by talent. Here’s Karson and Kennedy, MIX 104.1, Boston, talking about how Karson’s newborn son, Barrett, slept the previous night because he’s teething. This is very strategic content. Karson reminds listeners he’s a dad, it’s quite authentic, and as a result, it’s organically fun to listen to and connect with if you’re a parent.

KVIL “Gene at the DMV”

September 25, 2011

Gene & Julie Shows have a couple of different ways to share experiences they have in they market. They can talk about them and they can bring me there as a listener. Here’s a segment of Gene and Julie, KVIL, Dallas. Gene went to the DMV to get his license renewed. He brought a recorder to gather audio of the experience and all of a sudden, this break has more energy, comes more alive, and is more fun to listen to because of how he used it in the break.

WNOU “Garrett the Porn Star”

September 18, 2011

Ever meet a porn star? Kyle, from Kyle & Rachel on Radio Now, Indianapolis, went out for drinks with friends one evening and ran into one. Instead of just talking about it on the show or doing a simple phone topic, they took it a step further. They put the guy on and let listeners ask yes/no questions before taking a guess at the unique thing the guy did for a living. This made the break vicarious, interactive, gave them more to create fun with, and built to an “oh wow” at the end when it was finally correctly guessed.

WZLX “Kevin’s Mother-in-Law” Calls in About His Weight Loss

September 11, 2011

Karlson & McKenzie The listeners love it when Karlson and McKenzie, WZLX, Boston have Kevin Karlson’s mother-in-law on. Kevin just lost 40 pounds. His in-laws call the show to ask questions about it and make comments. This is truly original programming. It humanizes Kevin, we get the essence of his relationship with his in-laws, and it’s very funny!

Kick-Ass Audio Breaks

WZLX “Words Kevin’s Mother Mangles”

WBMX “How Barrett Slept”

KVIL “Gene at the DMV”

WNOU “Garrett the Porn Star”

WZLX “Kevin’s Mother-in-Law” Calls in About His Weight Loss

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