Radio Show Content | Audio Breaks

Audio: Karson and Kennedy “The Wine Show”

January 31, 2010

Karson & Kennedy We love it when shows do something innovative and mischievous. Anyone could go to a local wine show and come on the air to talk about it (snooze city!). Or, gather audio of the locals commenting on the wine (boring!). But Karson and Kennedy at MIX 104.1, Boston did something different. They set up a wine booth, substituted their wine with Welch’s Grape Juice, and then recorded the locals commenting as they sampled it. With the listeners in on the joke, listen as folks try to be kind. Being innovative makes you memorable. This is a great example of that.

Mariah Calls Nick About Porn

January 27, 2010

Rollin' With Nick Cannon Nick Cannon, new morning guy at 92.3, NOW, New York was chatting with listeners about using porn in their relationships when he gets a call from “Debbie from Long Island”, who’s all for it, even claiming that she and her husband use it to make the relationship better. Great content breaks are strategic – they’re fun, relevant, and build the host’s character by communicating something. What happened strategically here really is revealed at the end of the call. The listener is actually Mariah Carey, Nick’s wife, who called to prank him!

MOJO: She Was With the Terrorist

January 11, 2010

When shows work hard, they almost always score. Take this interview with listener Lori, as done by MOJO in the Morning on Channel 95.5, Detroit. Mojo, based in Detroit, scanned local Facebook pages and not only found out this woman was a fan of the show, but that she sat seven rows behind the terrorist who tried to blow up the Delta flight on Christmas Day as it was landing. The interview might be two weeks removed from the actual event (which doesn’t matter), but getting a first hand account of what happened is riveting. No one else had her on in Detroit radio. Score one for Mojo!

Kenny Talks to Mrs. Claus

December 15, 2009

Every show has its regular, quirky callers. For Karlson & McKenzie at WZLX, Boston, his name is Kenny, who calls almost daily. Considering it’s Christmas time, Kenny phoned because he wanted to talk to Mrs. Claus. The show happily obliged in this fun and unpredictable conversation.

WNOU: The LPGA Insider

December 11, 2009

With the biggest stories of the day, people want to be brought inside. They can get the facts anywhere on the internet, but inside stuff is intriguing and entertaining. Scotty Davis from The Scotty Show at Radio Now, Indianapolis is a golf freak. He knows lots of golfers who know lots about Tiger Woods. Here’s a member of the LPGA telling her story (voice disguised to protect her identity) about what she knows about how bad a boy Tiger actually is!

Kick-Ass Audio Breaks

Audio: Karson and Kennedy “The Wine Show”

Mariah Calls Nick About Porn

MOJO: She Was With the Terrorist

Kenny Talks to Mrs. Claus

WNOU: The LPGA Insider

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