Reynolds Group Radio
  • Home
  • Why Me
  • My Approach
  • Clients
  • Resources
    • Hot List
    • Free Idea
    • Audio
    • Planet Reynolds
  • Contact
  • Menu Menu

Kick-Ass Audio Breaks

For even more inspiration, check out these breaks from my clients—and get a taste for what I bring to the proverbial table with my talent coaching.

WZLX Scared Straight Santa

December 12, 2010

Karlson & McKenzieKarlson & McKenzie at WZLX, Boston do a fun feature every Christmas called “Scared Straight Santa”.  A distraight parent calls the guys to tell them about a misbehaving kid.  Pete McKenzie then calls the kid as Santa to create a little mayhem and to have one of those honest conversations to get the kid to promsie to behave or there will be no presents this year.  Here are a couple of calls.  Normally this is to young kids for the “cute factor”, but one is to a 19-year old who wanted to do nothing but curse with Santa on the line):

https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 steve@reynoldsgroupradio.com https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png steve@reynoldsgroupradio.com2010-12-12 08:42:452010-12-12 08:42:45WZLX Scared Straight Santa

Julian Calls Butterball Hotline

December 5, 2010

J & JulianWhat could be more fun during the holidays than calling the Butterball Turkey Hotline to ask some silly questions to see how they’ll react?  That’s what J & Julian from B96, Chicago did!

https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 steve@reynoldsgroupradio.com https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png steve@reynoldsgroupradio.com2010-12-05 07:46:472010-12-05 07:46:47Julian Calls Butterball Hotline

DAVE-FM Crash’s Dad on Thanksgiving

November 28, 2010

Jimmy & YvonneIt’s always a win when you put a family member on the show.  Crash, who’s on Jimmy and Yvonne on dave-fm, Atlanta, has a dad who was a big time chef at restaurants for most of his life.  No better person to check in with then, to ask some questions about preparing Thanksgiving dinner.  This one’s fun.  And strategic because everyone in the room is not only mischievous, they all turn into kids talking to him.

https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 steve@reynoldsgroupradio.com https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png steve@reynoldsgroupradio.com2010-11-28 06:38:562010-11-28 06:38:56DAVE-FM Crash’s Dad on Thanksgiving

RSMS “Dancing with the Negros”

November 21, 2010

The Rickey Smiley Morning ShowAnyone who knows me know I hate the typical Hollywood report.  Everyone does it, very few are unique and fun and most can be replicated across the street.  It’s not the info listeners want, it’s the entertainment.  Hollywood news is everywhere – it’s how you do it that stands out. Here’s Gary with da Tea on the syndicated Rickey Smiley Morning Show.  He’s phenomenal, as is the show.  Listen to how they handle the news that Brandy has been eliminated from “Dancing with the Stars”.  No one else can do this but Rickey, Gary, and the rest of this team.  Which is why it works.

https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 steve@reynoldsgroupradio.com https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png steve@reynoldsgroupradio.com2010-11-21 07:12:102010-11-21 07:12:10RSMS “Dancing with the Negros”

Break if for Bieber Audio

November 14, 2010

Rollin' With Nick CannonHmmm…what to do with all those front row tickets to see Justin Bieber in concert didn’t pose a problem for Nick Cannon at 92.3 NOW in New York City.  Nick had listeners “Break it for Bieber”. Listeners who were willing to come on the air and break something of value got them. Listen here as a husband breaks his prized TV and his wife’s favorite Waterford crystal to get the Bieber tickets!

https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 steve@reynoldsgroupradio.com https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png steve@reynoldsgroupradio.com2010-11-14 06:50:302010-11-14 06:50:30Break if for Bieber Audio
Page 154 of 164«‹152153154155156›»

Want me to show your team how to strategically develop kick-ass content that turns listeners into raving fans?

Let’s chat!

Resources

  • Hot List
  • Free Idea
  • Audio
  • Planet Reynolds

Recent Newsletters

  • Steve’s Pet Peeves – Volume 3June 14, 2025 - 4:58 pm
  • Steve’s Pet Peeves Volume 2February 15, 2025 - 1:27 pm
  • Steve’s Pet Peeves: Volume 1December 1, 2024 - 7:39 am
  • The One Common Bond with All Successful Shows – Funny Equals MoneyNovember 11, 2019 - 8:45 am

Sign Up for News from Planet Reynolds!

Some of the Great Radio Stations I’ve Helped...

Copyright © 2026 - Reynolds Group Radio | Website by Cold Spring | Login
Scroll to top Scroll to top Scroll to top