Program directors and talent wonder the same question: when will we get ratings? Managers and sales folks ask a different question: when will the show help me make money? The trajectory has always been the same to answer both questions: Content leads to… Images which lead to … Perceptions which lead to… Ratings which lead […]
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2021-10-15 10:44:352021-10-17 08:22:37When Will My Show Make Money?
I’ve spoken before in Planet Reynolds about the foundational elements every show needs to be strategic: what is the show about (its “plot”)? What is your game plan for character development? Is the cast focused on earning the right images to drive loyalty? Does the show have significant benchmark appointments, that cannot be duplicated, which […]
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2021-10-03 11:06:502021-10-04 15:37:31Grading Your Morning Show, Giving It All C’s
Years ago, one month out of the first anniversary of the Boston bombings, I decided to engage the two shows I work with in that city around what our programs will sound like that day. I received back, as is sometimes the case, silence. When I was on the air, I was the king of […]
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2021-08-08 09:55:262021-08-08 10:06:02Start at the End
When Will My Show Make Money?
Program directors and talent wonder the same question: when will we get ratings? Managers and sales folks ask a different question: when will the show help me make money? The trajectory has always been the same to answer both questions: Content leads to… Images which lead to … Perceptions which lead to… Ratings which lead […]
Grading Your Morning Show, Giving It All C’s
I’ve spoken before in Planet Reynolds about the foundational elements every show needs to be strategic: what is the show about (its “plot”)? What is your game plan for character development? Is the cast focused on earning the right images to drive loyalty? Does the show have significant benchmark appointments, that cannot be duplicated, which […]
Start at the End
Years ago, one month out of the first anniversary of the Boston bombings, I decided to engage the two shows I work with in that city around what our programs will sound like that day. I received back, as is sometimes the case, silence. When I was on the air, I was the king of […]