Archive for month: June, 2018

Proving that listeners glum on to the frivolous, Jen from Koz and Jen, WTMX, Chicago presented a cake in her weekend journal she baked for her youngest daughter’s birthday.  The cake was too perfect looking for us – so we started to rib her that she actually purchased it instead of baking it.  The room became so much fun over this, we saw a narrative arc to do through the show.  They posted a picture of the cake on their Facebook page at the start of the program and asked listeners to go see it and comment if they think she really baked it (digital engagement).  This, of course, became on-air content and calls (laughter for those just tuning in).  And culminated at the end of the show with Koz calling Raina, Jen’s daughter, to “authenticate” that the cake was for real (character development).  Silly is better than weighty – this proves listeners will follow along and play in the sandbox if we give them something substantive that is also easy to consume (pun intended!).  Here’s a compilation of some of the breaks they did through the show so you can hear how it evolved.

Silly fun.  That’s why listeners tune in. They’re looking for a team that likes each other (they can tell if you don’t) who want to provide a respite from the stresses of life with a laugh or smile each morning.  They’re drawn to these two elements – the chemistry of the cast and amount of humor you offer around the topics of the day.  The Big Dave Show, B105, Cincinnati is a terrific example of a show that has these attributes.  Chelsie is obsessed with Keith Urban.  To showcase the team’s chemistry, Dave and Statt arranged for “Keith Urban” to call on her birthday.  It’s obvious this Keith Urban is a fake from the start, but the goal is to just have some fun – and in the process the audience feels a part of the joke, we highlight how much the cast likes each other, and the audience leaves having had a good time.