With this the start of high school and middle school football, it might be great for each member of the show to adopt a high school or middle school (preferably in a hot zip code area) and track its progress all season. You don’t have to target teens to make this viable (as you can do it to appeal to parents, too). Ask listeners who you should choose, let there be web voting, ultimately grabbing one in an area of your metro you do well in. Then, follow the team all season, have players and coaches on, and appear at their big rivalry game. You’ll accentuate your “local” images, make stars of the team, and be rewarded with more listening by all.