Audio

Great breaks achieve a positive strategic goal back to the show. They communicate, both in content and presentation, something about the show plot. Breaks which score are real, relevant, and fun. They earn you valuable images. Here are some breaks by Reynolds Group shows which achieve this.

WWFS The Tanning Lady

Jim & KImQuirky takes on big topics are always remembered.  Several weeks ago, America found out about a woman who spent so much time in a tanning salon (she went several times a day) she altered her skin tone.  So, Jim and Kim on Fresh 102.7, New York City, decided to call a local Sherwin Williams to see if they could color match the woman’s new pigment.  This left-of-center approach made these few minutes really innovative around the big topic, making the listeners want to come back the next day so they don’t miss anything.

WNKS Messing With Mom

Drex & Maney MorningsHere’s a well thought out bit done by Drex and Maney, KISS 95.1, Charlotte back around Mother’s Day.  This is called “Messin’ with Mom” where listeners called their moms to have fun with them.  Two things of note in how this was constructed:  first they had Cassidy, the female on the show, call her mom so the audience would get the bit.  They could have told the audience how it was going to go, but they demonstrated it (and did character development in the process).  Then, just before they did it with the listener, they explained the entire scenario of what she’d say to her mom so the audience could get focused just on the mom’s reaction.

WZLX The Gregg Allman Interview

Karlson & McKenzieHere is a flawless interview done by Karlson and McKenzie, WZLX, Boston’s highly rated morning show.  Interviewing classic rock legend Gregg Allman about a biography he wrote, they did several smart things to turn this bad interview into a great, highly entertaining one:  they read the book prior to the interview and explored with Allman the parts that most intrigued them.  Allman is notoriously difficult to interview, often giving one word answers.  They kept at it, continuing to explore the stories that interested them.  In a stroke of terrific honesty for the audience, they challenged him on not wanting to answer questions to things that were in his own book.  Then, once it got really bad, they ended the interview, stayed respectful, and blamed themselves for how it went, heightening how entertaining it was.  This interview was prepped and handled perfectly.

She Vomited at the Wedding

Kyle & RachelGreat phones on morning shows should be about story-telling.  Kyle and Rachel, Radio Now, Indianapolis, waded into stories about the weird things that happened at a wedding (Kyle had one to go to and an old story about accidentally setting something on fire).  Time, then, for listener calls.  Here is a fun segment of callers.  They’re short, highly engaging, and fun to hear for those tuning in.  Oftentimes, listener calls are about opinions or yes/no answers to questions.  These kinds of phones are never as good as hearing entertaining stories.

WJMK Cinco de Mayo or Mayo

Eddie & JoboWith this being the weekend of Cinco de Mayo, Eddie and JoBo on KHITS, Chicago played a fun game called “Cinco de Mayo (my-oh) or Cinco de Mayo (may-oh)”.  They had a guy on staff say a sentence in Spanish.  The sentence either referenced something around the Mexican holiday or it had to do with mayonnaise.  A nice quirky twist and a really fun dimension to a break.

Fresh’s Train Proposal

Jim & KImYou want to endear yourself to women?  Do a unique on-air marriage proposal.  Jim and Kim on Fresh 102.7, New York City recently had listeners in to hear a private performance by Train.  They had a question-and-answer session and knew their last question would come from a guy who proposed marriage to his girlfriend.  Listen as the room melts with all female listeners falling in love with what just happened on their favorite morning show.

KSON Snooki, Cookie, or Wooki

John & TammySometimes very unpredictable moments happen when you least expect them with listeners. John and Tammy at KSON, San Diego put together a fun game with Jersey Shore’s Snooki being pregnant and Girl Scout cookies going on sale.  What happens close to the end was completely unexpected, but caused a moment that so took them off guard the show devolved into great laughter and created talk for the program.

WZLX You’d Be Surprised How Little People Know

Karlson & McKenzieYou know, you’d be surprised how little people know.  Which is why we created a feature with Karlson and McKenzie on WZLX, Boston, called (oddly enough) “You’d Be Surprised How Little People Know”.  They grab questions culled from today’s news headlines and ask two people, each in separate professions, to see which person knows the least.  Here’s the first one we did, a true home run in the fun department.

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