Great breaks achieve a positive strategic goal back to the show. They communicate, both in content and presentation, something about the show plot. Breaks which score are real, relevant, and fun. They earn you valuable images. Here are some breaks by Reynolds Group shows which achieve this.

Nick’s Home Phone

Rollin' With Nick CannonWhile out on paternity leave, Nick Cannon from New York’s 92.3 NOW wanted to stay in touch with listeners.  So he did something completely out of the ordinary.  He gave listeners his home phone number, which he says he’ll answer when he’s there.  Then to prove the number works to the skeptics in the studio, he dialed it and a very pregnant Mariah Carey answered. Now, all of New York has Nick’s home phone number, which is a nice was to create buzz.  The audio is below so enjoy!

MOJO Rachel at the Store

Mojo in the MorningRadio is one of the best mediums to tell a story because we can paint pictures with words, tone, and emotion.  Want to truly understand the value of telling a story?  Tell one well to listeners and stop halfway.  They’ll ask that you finish it.  They won’t if you cough out facts, figures, metrics, and lists.  That’s the power of stories.  In this segment on MOJO in the Morning, Channel 95.5, Detroit, Rachel tells a story about waiting on line at a retail establishment.  Her story has wonderful twists and turns, totally defines her, and is exceptionally captivating.  Mojo also finds way to involve listeners in the process, making this short break have multiple dimensions to keep those just tuning in completely engaged.

WQYK Talks to Luke Bryan

Dave & VeronicaOne thing to learn when interviewing a top celebrity is to prep, but also be prepared to organically go where the interview leads you.  A few weeks ago, Dave and Veronica, WQYK, Tampa talked to Luke Bryan, who was coming on to sell concert tickets.  Early in the interview, they played for him Veronica doing a hip hop version of a Luke song used in another feature. Luke was so mesmerized by the creative that he took the interview to other places.  Instead of being married to their list of questions, they willingly followed Luke.  What ensued was a silly, fun interview which highlighted not only our team, but Luke’s sense of humor.  A win all the way around – very entertaining for the audience and, as a result, Luke probably sold more concert tickets!

KSON – John Gets a Tattoo, KHTH – Jonah is Adpoted

John & TammyStacey K & JonahThis week we’re going to talk about preserving the natural reaction.  Oftentimes, you don’t want to share too much with your team off the air out of fear the best and most natural reaction will come in that conversation and it will be difficult to recreate.  These are almost always gut calls the others involved will react better if they don’t know where the story is going.  This takes chemistry and a trust that the people you’re telling will not only have a reaction, but will have a good one.

In the two audio segments below, John from John and Tammy, KSON, San Diego, calls his mother to tell her he committed the cardinal sin…he got a tattoo.  

In the second clip, Jonah, from Stacey K and Jonah, HOT 101.7, Santa Rosa, CA admits to something very few know about him, that he’s adopted.

Don’t Marry Him He’s Gay

Mojo in the MorningWhat happens when you know the guy your sister is about to marry is gay?  You try to get him to reveal it to his sister on your show.  That’s what Mojo in the Morning on Channel 95.5, Detroit did.  This is an excellent example of taking what was a standard phone topic and turning it into something people would talk about.  It comes in three parts.

When the Intern Lies

Karson & KennedyInterns can be fun!  What would you do if you suspected an intern lied to you?  Here’s one from Karson & Kennedy at MIX 104.1, Boston. After an intern called in sick, they suspected the lie when reading her Facebook page from the evening before (lots and lots of drinking).  So what did they do?  The confronted her on the show about it, with her mother on the hotline!  After everything was aired, their was penance to be paid to stay with the show.  Listen and enjoy!

WNOU Rachel’s Trainer

Kyle & RachelThere’s nothing more fun than real life.  That’s what listeners are most looking for when they turn on a morning show.  They want to be around people like them, who can be honest in a fun way.  At Kyle and Rachel, Radio NOW, Indianapolis, Rachel was having some “issues” with her personal trainer.  Kyle wanted to hear the trainer’s take on the problems so they got him on the phone.  One thing to note in this break – listen to all the drama.  These moments of drama are what draw the listener in and gives the team its best chance to create humor.

Bill Tafrow’s Driving Test

Tiffany & MichaelOne of the on-going jokes on the Tiffany and Michael Morning Show on B101, Philadelphia is how bad a driver news guy Bill Tafrow is.  So bad that we decided to test him publicly by setting up a narrative story arc over a couple of days to test him.  Here are two breaks from that arc.  The first is when Bill and the rest of the team get their written test results.  The second break is audio from the next day when Bill goes out with a driving instructor, who grades him very poorly.  These are terrific examples of character driven content.  These are the kinds of things listeners identfy with and remember.

The 5@6:45

Jimmy & YvonneCandy + PotterWe do a feature on a few shows called “The Five @ 6:45”.  Each morning at 6:45, the listener plays a trivia game based on a Hot Topic.  Each member of the show’s cast offers up their category, hoping the listener will choose them.  It’s a simple way to give out a prize and to do something those listening at home or in their cars can vicariously play along with.  Here are two versions.  One from Jimmy & Yvonne on DAVE FM, Atlanta and the other from Candy & Potter on KMPS, Seattle.

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