Choosing the topics for your show should be the easy part. Stay familiar by going with something everyone knows about that lives in current pop culture or is local. Listeners wake up and want to be around what they know so using familiarity as a threshold for your topic choice will help. Then, it’s what you do with the topic that moves your show into unique territory. A few months ago, when everyone was talking about huge payoffs in Mega Millions and Powerball, John and Tammy, KSON, San Diego decided on their own spin called My Ex Made Me a Millionaire. They got on two people who were divorced. Each person choose half of the numbers on one lottery ticket they bought. If it hit, the couple got the money. What will you do with the topic (that isn’t perceived as a wacky radio bit) that sets you apart?