Kick-Ass Audio Breaks

Do you guys get regular callers?  Do you figure out how to make the more absurd of them contributors of content to your show?  The AD Rowntree Show, KSHE, St. Louis has some of the oddest oddballs calling their program (I say that with the greatest affection).  AD and Chris have figured out how to elevate these callers to star status by featuring their weirdness on their show.  We learned it years ago from Letterman, who made an art of using the quirkier people on his staff in his bits to entertain in ways that hadn’t been used before.  Howard does the exact same thing.  Think about your callers and focus on highlighting them to bring a fresh energy to your conversations.  Here’s an example of a regular caller to AD’s show and how they do this.

Our audio this week brings several points important to make.  First, we are storytellers.  First, always, and forever.  Stories are what make us interesting to other people.  But we can only tell our stories, not the stories of others.  If a story exists and it isn’t yours, get that person on to tell it.  It’ll be much more emotional and authentic.  Second, stories must have compelling drama and the more you have, as it pushes to resolution, the more riveting it is to hear.  Finally, stories don’t work unless you, as show hosts, have curiosity to bring the story out and focus on the emotion.  A local Seattle woman was caught in the vortex of the Delta issues a week ago.  She joined the Daly Migs Show, 99.9 KISW to tell of her experience (which includes finding mice in the Minneapolis airport).  This first person account of the happened is highly engaging.