Kick-Ass Audio Breaks

Forcing the audience to take a stand on something is another way to emotionally engage them.  Let’s first note that one thing listeners are looking for when they tune in is connection.  They’re fans of your show because you are just like them.  Your content needs to prove this.  A smart way to do that is by telling a story about yourself to prove it.  And what drives successful stories?  Drama, drama, drama.  Karson and Kennedy, MIX 104.1, Boston get that.  We’ve churned out of that show all the bland and boring content anyone can do and replaced it with more personal stuff to define the cast and engage the audience.  Lana, Karson’s wife, believes he owes her an apology for something that happened when she was sick.  Lana and the team go at it here, grabbing the audience.  Then on break #2, it’s their turn to chime in.  Easy, smart, powerful, and memorable radio.

I love shows that own their shit!  Some radio talent want to paint the most perfect picture of themselves.  What do listeners want to be around but flawed, human beings.  When you slip and fall, it’s always smart to run towards it for content, as it makes you mortal to them and, like it would happen in real life, draws fans closer.  Take Karson and Kennedy, MIX 104.1, Boston.  Karson had promised in December to attend a local Christmas tree lighting.  As the ceremony started, the organizers called to find out where he was.  He wasn’t even close as he’d forgotten to put it in his calendar.  What did he do on the next show?  Brought them on to apologize.  He owned it, took his beating, his teammates made fun of him, and the organizers let him off the hook.  And the audience loved him even more for all of it.  As the title above suggests, if you have a mess, make that your message.