Great breaks achieve a positive strategic goal back to the show. They communicate, both in content and presentation, something about the show plot. Breaks which score are real, relevant, and fun. They earn you valuable images. Here are some breaks by Reynolds Group shows which achieve this.

KLUV Quirky Tax Questions

Jody Dean & The Morning TeamThe recipe of a quirky take on a Hot Topic, along with a novel listener-based approach, will tend to yield a content break that’s sticky and memorable because it made people laugh or have a good time around something interesting to them.  Jay Leno had a field day with “Jay Walking” where he asked people weird questions just to see how they’d answer.  A few weeks ago, Rebekah Black from The Jody Dean Show, KLUV, Dallas, asked people on the street about their taxes.  How they answer her odd questions is where the lean in moments happen, producing a fun experience listeners might want to come back again for the next day.

Fresh’s Train Proposal

Jim & KImYou want to endear yourself to women?  Do a unique on-air marriage proposal.  Jim and Kim on Fresh 102.7, New York City recently had listeners in to hear a private performance by Train.  They had a question-and-answer session and knew their last question would come from a guy who proposed marriage to his girlfriend.  Listen as the room melts with all female listeners falling in love with what just happened on their favorite morning show.

KSON Snooki, Cookie, or Wooki

John & TammySometimes very unpredictable moments happen when you least expect them with listeners. John and Tammy at KSON, San Diego put together a fun game with Jersey Shore’s Snooki being pregnant and Girl Scout cookies going on sale.  What happens close to the end was completely unexpected, but caused a moment that so took them off guard the show devolved into great laughter and created talk for the program.

WZLX You’d Be Surprised How Little People Know

Karlson & McKenzieYou know, you’d be surprised how little people know.  Which is why we created a feature with Karlson and McKenzie on WZLX, Boston, called (oddly enough) “You’d Be Surprised How Little People Know”.  They grab questions culled from today’s news headlines and ask two people, each in separate professions, to see which person knows the least.  Here’s the first one we did, a true home run in the fun department.

KSON The Snowflake Button

John & TammyI’ve always said there’s nothing funnier than real life.  With realty shows all around us (despite being semi-scripted and heavily edited for a storyline), listeners want to laugh about things that happen in the real world.  John and Tammy, KSON, San Diego, got into a conversation with listeners about all those buttons you find in a car.  During the course of the chat, Tammy admitted she never knew the AC button was the one with the snowflake on it and that the gas gauge told you what side the gas tank was on.  Really fun.

WZLX "Inappropriate Question of the Day"

Karlson & McKenzieOne of the things listeners love is when Kevin Karlson puts his mother-in-law, Patsy, on the show.  He has a very unique relationship with her.  In a terrific example of character development, Karlson & McKenzie on WZLX, Boston, decided to do the “Inappropriate Question of the Day.”  Kevin followed Patsy around at home while visiting her with a recorder and kept asking highly inappropriate questions just to see how she’d respond.

Mojo’s Five Lies

Mojo in the MorningHere’s a new feature we’ve recently added to Mojo in the Morning on Channel 95.5, Detroit. It’s called “Five Lies to Tell Your Mom”.  We concoct a story with five lies in it, then have the listener call their mother to offer up the story as true.  It’s rife with conflict, especially when the mom reacts to some of the crazier elements of the story we make up.  This bit is like an updated version of the typical prank call.  It’s lots of work (reach out and I will tell you how it’s done), but well worth it.

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