AudioGreat breaks achieve a positive strategic goal back to the show. They communicate, both in content and presentation, something about the show plot. Breaks which score are real, relevant, and fun. They earn you valuable images. Here are some breaks by Reynolds Group shows which achieve this.
To introduce Candy & Potter, the new morning show on KMPS, Seattle, to the market, we’re doing “The Hole in the Wall Tour” where we take the show out each Friday to meet listeners at a small, local breakfast place. On this Friday, the mayor of the small town was asked a bunch of trivia questions, with each correct answer worth some money to his favorite charity. Listen as they ask local, quirky questions with a pop culture feel. This one’s fun and works because listeners can play along in the car.
Anyone can run down the list of things going on during the upcoming weekend in town. There was a time when that content worked. No longer, though. Now, it’s how you do it that matters. Listen here at Jimmy & Yvonne, from DAVE-FM, Atlanta talk to a regular character on the show (and listener to the show), Bob the Queen. Bob’s not only tied into Atlanta, he has terrific chemistry with the team, is quite authentic, and exceptionally quick-witted. The draw here for listeners isn’t what’s going on in Atlanta, it’s what Bob says that make people want to tune in.
Great breaks require great conflict. And conflict is what happens when you remain friends with your ex-wife on Facebook! Karson, from Karson & Kennedy, MIX 104.1, Boston has a good relationship with his ex. This didn’t sit too well with wife number two, so she (Lana) de-friended him on Facebook. In the first break below, the show calls Lana to get the details (this is where the initial conflict is found…in how each of them view the story differently). In the second break below, Karson calls his ex-wife to let her know he’s dumped her…again. Her reaction is classic.
Jimmy Baron (from Jimmy and Yvonne, who do mornings on DAVE-FM, Atlanta) decided to sell some tickets he’d purchased to another employee at the station. Not looking to for anything other than face value, listen as Jimmy tells the story of about how the money he was given came up short, followed by an on-air “discussion” with the person he sold the tickets to. These kinds of honest, unfolding conversations on-the-air are great character building and riveting for listeners to hear because they are relatable and unpredictable.
Lots of shows reenact a big scene from a popular movie to give out a prize. Rob and Joss, Froggy 92.9, Santa Rosa, CA go one better. They do “Upper Management Theater” where they get the cluster’s market manager and his assistant to reenact the scene. Adding this element of bad acting gives them something to react to and adds another audio component to the break to make it sparkle for those who tune in just looking to be entertained.
Women went on in pairs of twos on Mojo in the Morning on Channel 95.5, Detroit. The team judged which of the two had a better “hand” in this game of “Bitter Ex Poker” when they told a story about how they were wronged by a former boyfriend. It’s another way to do relationships-oriented content.
One of the more popular features on Karlson and McKenzie on WZLX, Boston is when Kevin talks to his mother-in-law, Patsy. These conversations are very fun, you get a true sense of who Kevin is as a person (and son-in-law), and they are highly relatable. In this break, Patsy gets her driver’s license renewed so Kevin calls to talk with her about it.
Back over the summer when it was incredibly hot in the northeast, there was an air conditioner war going on in the home of Tiffany Hill, from the Tiffany and Michael Show at B101, Philadelphia. Tiffany’s husband, David, liked it set at 60, she liked it set at 68. How to resolve this? By the use of trivia, of course. In this audio segment, Tiffany turned the air conditioning down one degree for every heat-related trivia question David got right. This one’s fun!
One of the criteria about bringing personal experience content to the show is if the audience will find the story intriguing and if the story has some drama or observations that will hook listeners to hear it. John, from John and Tammy, KSON, San Diego, recently took a plane ride with New York Giants QB Eli Manning. Great content is story-based. John shares his in a most enaging and authentic way. Then does the simple, yet very effective thing of getting listeners to tell their stories about seeing celebrities on planes. Both breaks are below.
One of our signature features on J & Julian’s show on B96 Chicago is “Showbiz Shelly’s Smackdown” where our show biz expert, Shelly takes on a listener in a daily pop culture trivia game. This is a special version because she payed against Perez Hilton! We billed this as the Showbiz Queen verses the Showbiz Queen!