Great breaks achieve a positive strategic goal back to the show. They communicate, both in content and presentation, something about the show plot. Breaks which score are real, relevant, and fun. They earn you valuable images. Here are some breaks by Reynolds Group shows which achieve this.

WZLX Patsy Gets Her License Renewed

Karlson & McKenzieOne of the more popular features on Karlson and McKenzie on WZLX, Boston is when Kevin talks to his mother-in-law, Patsy.  These conversations are very fun, you get a true sense of who Kevin is as a person (and son-in-law), and they are highly relatable.  In this break, Patsy gets her driver’s license renewed so Kevin calls to talk with her about it.

B101 Misery Index

Tiffany & MichaelBack over the summer when it was incredibly hot in the northeast, there was an air conditioner war going on in the home of Tiffany Hill, from the Tiffany and Michael Show at B101, Philadelphia.  Tiffany’s husband, David, liked it set at 60, she liked it set at 68.  How to resolve this?  By the use of trivia, of course.  In this audio segment, Tiffany turned the air conditioning down one degree for every heat-related trivia question David got right.  This one’s fun!

KSON The Eli Manning Story

John & TammyOne of the criteria about bringing personal experience content to the show is if the audience will find the story intriguing and if the story has some drama or observations that will hook listeners to hear it.  John, from John and Tammy, KSON, San Diego, recently took a plane ride with New York Giants QB Eli Manning.  Great content is story-based.  John shares his in a most enaging and authentic way.  Then does the simple, yet very effective thing of getting listeners to tell their stories about seeing celebrities on planes.  Both breaks are below.

WPGC Star Mangled Banner

The Pablo ShowSeveral weeks ago when the Super Bowl was the Hot Topic, Pablo and Free, WPGC, Washington, DC went looking for a unique thing around the game to engage and entertain listeners that might make them return for another show.  We came up with the “Star Mangled Banner”.  They found the audio of four artists singling the National Anthem at a previous game (it’s all on line).  Each listener sang one of the last four words of the song (home, of, the, brave).  We aired it and took calls from listeners guessing the artists.  If no one figured it out, we had listeners return the next day to try again.  It was unique, innovative, topical, and done in a way which resulted in additional occasions of listening.

WBMX Bobby Flay Interview

Karson & KennedyHere’s why this interview with the Food Network’s Bobby Flay on Karson & Kennedy on MIX 104.1, Boston is a terrific one.  Great interviews bring people inside through story-telling and get the interviewee to reveal something we listeners don’t know.  In the first half, Bobby talks about getting vegetables out of Michelle Obama’s garden at the White House (brings me inside by telling a story) and in the back half, he admits that his new show, positioned as though it’s done at his home, actually isn’t as it’s a TV set (told me what I didn’t know).

WBMX Mom Mom on the Super Bowl

Karson & KennedyWhen Baltimore played San Francisco in last month’s Super Bowl, Karson and Kennedy, MIX 104.1, Boston, found yet another reason to talk with Karson’s grandmother, who is the Ravens’s number one fan.  Besides being just fun to listen to her carry on (she is a real character), this break turns Karson, the show anchor, into Karson the grandson.  Everyone plays their role in humanizing the team because they are who they are.  This one’s well-crafted and has lots of laughs so it’s sticky.

Fake Regis Calls Shannon

Mojo in the MorningShannon from Mojo in the Morning on Channel 95.5, Detroit was chosen to co-host The Regis and Kelly Show for a day while Kelly is on vacation.  The Mojo team excels in innovation – it’s one of the reasons they always win in the ratings.  Listen here as Mojo gets Regis to call and congratulate Shannon the day after finding out she won.  If something smells funny when Regis gets sexual with Shannon, it’s for a reason – the Regis in this call is a fake.  All good-natured fun to create some laughs!  The real Regis called in the next hour!

How Hot Is It?

Tiffany & MichaelIf you target women, kids are always gold.  That’s why when the northeast went through its last heatwave a cople of weeks ago, Tiffany and Michael at B101, Philadelphia, downloaded “how hot is it” jokes off the internet, went to a local public pool (where the kids are) and had them read them.  Listen to the produced piece here and know that every mom (B101’s audience) was laughing right along!

Page 43 of 51« First...102030...4142434445...50...Last »

Let The Reynolds group help you win bigger!

To learn how we can help you.  Call us at 919.821.4700 or send an email!

Email Steve Reynolds