Audio

Great breaks achieve a positive strategic goal back to the show. They communicate, both in content and presentation, something about the show plot. Breaks which score are real, relevant, and fun. They earn you valuable images. Here are some breaks by Reynolds Group shows which achieve this.

WNOU Rachel at the Dentist

Kyle & RachelThe audience does want to hear about the lives of the people on the show.  Especially when their experiences are very relatable.  Rachel, from Kyle and Rachel, Radio NOW, Indianapolis, recently went to the dentist.  To have the work done, Rachel had to get the laughing gas.  They could have just talked about it.  But the break got good because Kyle went along and recorded a conversation with Rachel while she was loopy.  This is fun and very memorable.

WBMX Beat That

Karson & KennedyThe best ideas tend to come from real life – developing ideas from things that happen to you shift the perception from it being a “bit” to something more organic.  Karson, from Karson and Kennedy, MIX 104.1, Boston, walked in on his mother-in-law while she was visiting with him, when she had no pants on.  Oops!  To give out some concert tickets, the show did “Beat That”, where the listener with the best story beating his won.

WZLX Scared Straight Santa

Karlson & McKenzieOne of my all-time favorite holiday bits is “Scared Straight Santa” as done by Karlson and McKenzie at WZLX, Boston.  In this feature, Pete McKenzie calls a kid who’s been naughty as Santa Claus to call them out.  It’s after the holdiays, but the execution of this is flawless. From the fun audio segments they use up front to set the tone to the call with the kid (who was obviously having a good time with all of it), this bit has just enough attitude and fun to make people talk.  Hang on to it for next year (or for July when Santa has a lot of time on his hands!).

WBMX Lady/Brady Phones

Karson & KennedyAt MIX 104.1, Boston, we had a very unique prize – the chance to play football with Patriots quarterback and local hunk, Tom Brady.  We did “Dress Like a Lady to Play With Tom Brady” where guys had to dress in drag to win.  The goal of a show is to be real, tell stories, be innovative, and create fun.  Here is a prime example on Karson & Kennedy of how we involved listeners in this very unique idea.

KVIL RRC

Gene & JulieEach Monday, “Gene and Julie” at KVIL, Dallas do a strategic feature called “The Relationship Report Card”.  We look for every opportunity to build their characters and remind the audience they’re married.  In this very fun Monday morning feature, each gives the other a letter grade on how they were as a spouse in the previous week.  This is a highly relatable feature and gives both a chance to share their lives with listeners, thus bonding to build loyalty.  In this particular installment, Gene gets an F-minus, leading to lots of laughter!

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