AudioGreat breaks achieve a positive strategic goal back to the show. They communicate, both in content and presentation, something about the show plot. Breaks which score are real, relevant, and fun. They earn you valuable images. Here are some breaks by Reynolds Group shows which achieve this.
The holidays are here. Which means every husband will get his list of things that must be done around the house to prepare for visitors. At B101, Philadelphia, Michael Chew is the average husband (and we say that affectionally!). As the new cast member of the Tiffany and Michael morning show, our short term goal is to burnish Michael’s credentials as a married guy. That’s why they put his wife, Nancy, on to detail the list of those things around the house which need to be done. Listen as Michael shifts to “husband mode” as he reacts to her lengthy to-do list!
Great radio is real. It comes from the talent letting listeners into their lives. Listen to this perfectly executed break as McKenzie lets the rest of the team know that she’s expecting a baby on The Scotty Show on Radio Now, Indianapolis.
Anyone can do a Hollywood Report. But only Bill Tanner, on Cliff and Company on KSON, San Diego, can do one that rhymes. This strong, hourly benchmark draws in extra cume because it’s content is relevant and fun to listen to!
Tiffany & Michael at B101, Philadelphia had a chance to talk to Jerry Springer a while ago. What’s great about this interview are the topics they chose to talk with him about. It didn’t center around whatever he was selling, it was around very high equity topics: Oprah retiring, Dancing with the Stars, Thanksgiving, and wrapped up with a question-and-answer session where they got him to reveal things about his life that are intriguing. Tiffany & Michael were masters in this interview at choosing topics to talk with Jerry about that a wide swath of the audience were interested in.