There are big initiatives at most broadcast companies for web hits. This one does it for you yet still sells the silly nature of your show. Talking to a program last week, one of the cast members said she was wearing Mickey Mouse socks that day at work. I had them send me a picture and it lived up to expectations (the socks were a total reflection of this cast member’s personality). We then developed an idea called “Can We See Your Socks?” Listeners will send us a picture of their quirky socks, which we’ll describe on-air then post to the web for all to see.