John and Tammy, KSON, San Diego Name that Halloween Candy

My friends at Coleman Insights talk about the three T’s of content:  Topic, Treatment, and Tone.  What topics are you on?  What are you doing with those topics (treatment)?  And how do you want listeners to feel at the end of the break (tone)?  This is all part of the strategic process of entertaining the audience in ways that are memorable.  Relevance is the key to everything.  With Halloween coming up, this is one of my favorite ideas that wonderfully executes the three T’s of content.  John and Tammy, KSON, San Diego got a very cute sounding kid to read the ingredients of popular Halloween candy.  The listener had to identify the candy to win.  This is great because listeners not only played along in the car, but it was fun to hear.  Offering up a new idea that fits the show around great content is what makes the break memorable and sets you up as “can’t miss” because there is always something fresh on the show.