John and Tammy, KSON, San Diego The Parents Are Over It

To truly resonate with the audience, we must understand where they are emotionally.  We need to really connect with where their lives are in the middle of the coronoavirus crisis.  In many respects, that’s easy if you have a life like them.  Worlds get smaller when there is something like this.  One of our jobs is to communicate to the audience who won’t call (98% of the them) that they are not alone in their experiences.  Lots of phone calls do that.  Let regular listeners come on to talk about what’s going on with them – their wins and frustrations – and that will talk to everyone else.  This is a simple, but very powerful break from John and Tammy, KSON, San Diego, who let listeners come on who are over being stuck inside with their kids.  Hear the raw emotion in the callers voices as they tell their stories and how John and Tammy connect with them to tell theirs – all leading to fun conversations that say to the audience, “we’re all in this together.”