Here is a break perfectly designed for PPM. In an on-air chat in September, John and Tammy, KSON, San Diego, were talking about helping their kids buy school supplies. John never really lived up to expectations, according to his wife. So she called into the show to comment. This is not only excellent character development, what they get done to entertain the audience in less than three minutes is amazing – John’s wife and listeners participating to create dimension around the topic to have fun.