Listeners love to be let in on the relationships cast members have with each other and their families. In fact, making them feel like they are a part of your family is critical in developing loyalty from them. That loyalty equals huge levels of cume and TSL. Rob and Joss, Froggy 92.9, Santa Rosa, CA understand this. Which is why, back when Christmas season was in full force, Joss’s dad hung her Christmas lights. Except she had to make a confession to him. So she called him on the air to handle things. This is making listeners a part of the family.