Justin Bieber goes crazy on a photographer trying to take his picture and you have a tailor-made phone topic about public meltdowns. Fernando & Greg, 99.7 NOW San Francisco’s morning team, did just that in this easy, yet very well designed segment of radio. This highlights the value of telling stories. Listeners calling to tell about the time they lost it in public, with the team laughing along, mining the story for more gold. In PPM, these segments perform very well because they’re engaging and entertaining.